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What MakesConsumers Tick?
Consumer trends that are transforming the retail landscape and how to get ahead of them—8 Tata brands share their insights
Today's consumer has evolved considerably. Better informed, well-travelled, and very vocal about what they want and when they want it. Customers want to be treated as individuals — whether it's holidays, jewellery or coffee, consumers are seeking customisation and personalisation, that little extra something that makes them feel like brands understand them.
From new customer segments to burgeoning online shoppers, eight Tata brands share their take on the biggest retail trends today.
Indian Hotels Company Ltd
Travel that epitomises well-being, personal fulfillment and spontaneity. Renu Basu, senior vice president — global sales and marketing, IHCL, explains how Taj Hotels is checking all the boxes when it comes to meeting the needs of travellers today.
Vistara (Tata SIA Airlines Ltd)
The Glamour Of Flying
Consumers remain price-conscious but a segment is willing to pay for premium services. Sanjiv Kapoor, chief strategy and commercial officer, Vistara, offers insights into the biggest trends in the aviation sector.
Croma (Infiniti Retail)
The Connected World
Customers today recognise that connected devices are the future — and the present. Ritesh Ghoshal, chief of marketing and insights, Infiniti Retail, discusses this and other major trends in the consumer electronics sector.
Customers are seeking opportunities to experiment with their coffee and want to make the switch to healthier beverages. Navin Gurnaney, chief executive officer, Tata Starbucks, shares how the company's newest offerings are meeting customers' needs.
Star Bazaar (Trent Hypermarket Ltd)
Shopping Cart Reloaded
Seema Modi, Director, Commercial and Marketing at Trent, views the rise of in-house brands as one of the three key trends in the retail business. She shares how Star Bazaar is staying ahead of the curve with its own in-house brands.
Time And Tech
Smart connected watches and wearables and quick, 24/7 access via e-commerce platforms are pushing growth in the industry, explains Suparna Mitra, chief sales and marketing officer, watches and accessories division, Titan Company Limited.
Westside (Trent Limited)
The Age of Hyper-personalisation
It's important that brands stay relevant when interacting with customers. According to Krithika Sriram, head of marketing – Westside and Landmark, Trent Limited, this can be achieved through hyper-personalisation.
Tanishq (Titan Co Ltd)
Traditional jewellery is making a comeback, while men embrace pieces that go beyond wedding rings. Deepika Tewari, associate vice president – marketing, Tanishq, Titan Co Ltd, comments on which trends are ruling the industry.