The world looks best in a portrait mode. So does our website :)
Please tilt and enjoy the experience.

Card Result
We use cookies

to give you a better experience. By using our website you agree to our policies.


Transformative Experiences

Travel that epitomises well-being, personal fulfillment and spontaneity. Renu Basu, senior vice president — global sales and marketing, IHCL, explains how Taj Hotels is checking all the boxes when it comes to meeting the needs of travellers today

June 2019     |     276 words     |     1-minute read

Copy link Copy link

The Indian Hotels Company Limited (IHCL) is located in 12+ countries in over 100+ locations, with over 380 restaurants and hotel capacity of over 21,500 rooms.

Renu Basu, senior vice president — global sales and marketing, IHCL, shares how consumer tastes are evolving in the hospitality business.

What are the top consumer trends in your industry?

Technology, the game changer: The modern consumer has a trifecta of expectations: a frictionless user experience, the ability to personalise with great content that inspires and technology that helps bridge the gap. 

Renu Basu, senior vice president — global sales and marketing, IHCL

Last-minute deals: The spur-of-the-moment generation books vacations at the last minute to fuel excitement of not knowing where to go until the very last moment.

Wellness tourism: Travellers are increasingly looking for ‘well-being’ options. Food menus, healthy options and yoga-centred holidays are growing in popularity.

Transformative travel: This is the new experiential travel in which travellers are seeking a deeper personal fulfilment.

The consumer trend of FY2019-20?

Business or leisure, travel will continue to be more customised and experiential. 

Are the trends in your sector age- or gender-specific?

The millennials — who are confident, independent, affluent and adventurous — are willing to spend on aspirational products and services. Propelled by social media, they are inclined towards exploring and self-focused travel. Then come the ‘silvers’ (senior citizens), comprising one of the fastest growing segment for long-haul, outbound travel and group travel.

Is there a significant shift in the spend of any consumer segment?

Generation X looks at taking frequent short breaks and one long break, usually overseas, coinciding with their children’s holidays; for the millennials, technology and accessibility has opened doors to off-beat destinations and experiences.

Are there differences in spending habits in Tier-2/Tier-3 cities compared to metros?

Aspirations of consumers in tier-2/tier-3 cities are the same; metro customers, however, want more personalisation.

—Harsha Ramachandra & Sarika Kapoor Chokshi

More consumer trends:

The Glamour Of Flying

The Glamour Of Flying

How Vistara became the preferred airline for customers seeking premium services.
What's Brewing?

What's Brewing?

How Tata Starbucks is serving up the perfect cup to today's experimental customer.

Time And Tech

How Titan Watches continues to stay ahead of its time in meeting consumer demands.
The Connected World

The Connected World

How Croma is keeping pace with consumers' desire for connected devices.