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Awesome CXat Tata
Titan, Croma, Tata CLiQ and Star are re-imagining customer experience and engagement by investing in digital models
At Tata group’s four consumer and retail companies (Titan, Trent, Croma, Tata CLiQ), digital transformation is fuelling customer engagement. Click below to read how technology is changing the consumer experience within these individual Tata companies.
Videocalling customers at Tanishq
The 'Omni' Present Titan
Starting its digital transformation journey in 2016-17, Titan embraced every aspect of this transformation — digital operations and supply chain, machine learning (ML) to forecast procurement needs, artificial intelligence (AI) to predict trends, and an omnichannel network to increase customer delight.
Serving customers through StarQuik
The Hyperlocal Star
With end-to-end automation of processes and systems, StarQuik mixes inventory-style grocery service (like Bigbasket) with marketplace style model (such as Grofers in an earlier avatar) to create a unique business model, putting the company on the path to online market supremacy.
Croma's Store of the Future
Through its Store of The Future roadmap, developed in partnership with TCS, Croma is defining the customer engagement arc by digitally reimagining every aspect of business process and customer touchpoint. It maximise Croma’s expertise in electronics, large pan-India store network and a loyal customer base.
Tata CLiQ creates multi-moment experiences for customers
Tata CLiQ's journey of digital marketing maturity creates multi-moment experiences for its customers through offerings like Tata CLiQ Luxury and more. The company has rejigged its marketing tools to engage with the customer as one continuous journey.
The Digital Gene
Embedding digital in the Tata DNA.
Turning Up The Digital Quotient
Rajesh Gopinathan discusses global business and tech trends in the post-pandemic world.
Building Insights at Tata
With focus on data and AI-driven insights, Tata Capital, Tata AIA and Tata AIG are redefining their businesses.
Digital Industrial @ Tata
Tata Steel, Tata Chemicals and Tata Power have been their digital journeys of improvement and innovation.