The world looks best in a portrait mode. So does our website :)
Please tilt and enjoy the experience.

Search
Content
Card Result
Cookie
We use cookies

to give you a better experience. By using our website you agree to our policies.

November 2020

At Tata group’s four consumer and retail companies (Titan, Trent, Croma, Tata CLiQ), digital transformation is fuelling customer engagement. Click below to read how technology is changing the consumer experience within these individual Tata companies.

Titan Videocalling customers at Tanishq

The 'Omni' Present Titan

Starting its digital transformation journey in 2016-17, Titan embraced every aspect of this transformation — digital operations and supply chain, machine learning (ML) to forecast procurement needs, artificial intelligence (AI) to predict trends, and an omnichannel network to increase customer delight. Arrow
Serving customers through StarQuik

The Hyperlocal Star

With end-to-end automation of processes and systems, StarQuik mixes inventory-style grocery service (like Bigbasket) with marketplace style model (such as Grofers in an earlier avatar) to create a unique business model, putting the company on the path to online market supremacy. Arrow
Croma 2.0 Croma's Store of the Future

Croma 2.0

Through its Store of The Future roadmap, developed in partnership with TCS, Croma is defining the customer engagement arc by digitally reimagining every aspect of business process and customer touchpoint. It maximise Croma’s expertise in electronics, large pan-India store network and a loyal customer base. Arrow
Tata CLiQ creates multi-moment experiences for customers

Engineering CLiQs

Tata CLiQ's journey of digital marketing maturity creates multi-moment experiences for its customers through offerings like Tata CLiQ Luxury and more. The company has rejigged its marketing tools to engage with the customer as one continuous journey. Arrow

Also Read

The Digital Gene
Business

The Digital Gene

Embedding digital in the Tata DNA.
Arrow
Turning Up The Digital Quotient
Business

Turning Up The Digital Quotient

Rajesh Gopinathan discusses global business and tech trends in the post-pandemic world.
Arrow
Business

Building Insights @ Tata

With focus on data and AI-driven insights, Tata Capital, Tata AIA and Tata AIG are redefining their businesses.
Arrow
Digital Industrial @ Tata
Business

Digital Industrial @ Tata

Tata Steel, Tata Chemicals and Tata Power have been their digital journeys of improvement and innovation.
Arrow