The remarkable growth in customer centricity is revolutionising every aspect of business, with data and digital at the heart of it. It is fuelling a trend towards shorter product development cycles, personalised offerings and connected experiences.
From cars and appliances to watches and jewellery to food, Tata companies are integrating intelligent data to deliver products that are increasingly customised, connected and contextual. They are always learning and building industry-first innovations along the way. Like Tata Motors’ indigenous Connected Vehicle Platform, which is transforming India’s mobility experience; or Tata Chemicals’ proprietary data analytics platform, which is transforming nutrition products.
Click through the stories below for more.