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SuperchargingProducts At Tata
With their digital-first outlook, Tata Motors and Tata Chemicals are powering smart products for a new decade of consumers
The remarkable growth in customer centricity is revolutionising every aspect of business, with data and digital at the heart of it. It is fuelling a trend towards shorter product development cycles, personalised offerings and connected experiences.
From cars and appliances to watches and jewellery to food, Tata companies are integrating intelligent data to deliver products that are increasingly customised, connected and contextual. They are always learning and building industry-first innovations along the way. Like Tata Motors’ indigenous Connected Vehicle Platform, which is transforming India’s mobility experience; or Tata Chemicals’ proprietary data analytics platform, which is transforming nutrition products.
Click through the stories below for more.
Driving In The Connected Experiences
Tata Motors has developed its future vision of mobility with a focus on CESS — Connected, Electric, Shared and Safe. At the core of the vision is the Connected Vehicle Platform (CVP) to connect vehicles, store and analyse data, and build applications for consumers.
AI For The Gut
There's been a dramatic surge in the nutraceutical sector due to the Covid-19 pandemic and the resultant uptick in the consumers’ desire to build immunity. Thanks to its timely digital forays, Tata NQ, the nutraceutical business of Tata Chemicals, was well-poised to build on this with agility.
The Digital Gene
Embedding digital in the Tata DNA.
Turning Up The Digital Quotient
Rajesh Gopinathan discusses global business and tech trends in the post-pandemic world.
Digital Industrial @ Tata
Tata Steel, Tata Chemicals and Tata Power have been their digital journeys of improvement and innovation.
Awesome CX at Tata
Titan, Croma, Tata CLiQ and Star are transforming customer experience through digital.