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Tata Motors Melghat Mitra
Community

True Friends Of Melghat

For almost three decades, a small group of Tata Motors employees, called Melghat Mitra, has been tackling malnutrition among tribal children in rural Maharashtra and conducting sustained health, education and livelihood initiatives

June 2025     |     1670 words     |     6-minute read

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Melghat Mitra

In 1997, a local newspaper highlighted the severe malnutrition crisis in Melghat, Maharashtra, where over 3,000 children died that year. The article inspired a group of Tata Motors employees, avid trekkers from Pune, to volunteer in Melghat, forming Melghat Mitra. They collaborated with Dr. Abhay Bang and Dr. Rani Bang, who had previously surveyed the region's dire conditions. The volunteers faced initial distrust from the Korku tribe but gained acceptance by adopting local attire. Over the years, Melghat Mitra expanded its efforts from health interventions to education and livelihood initiatives, significantly reducing malnutrition and enhancing local governance and economic conditions. Their sustained efforts, supported by Tata Motors, transformed the community, improving health, education, and income levels, effectively eradicating malnutrition in the region.

Melghat Mitra

In 1997, a local newspaper highlighted the severe malnutrition crisis in Melghat, Maharashtra, where over 3,000 child deaths were reported that year. The article drew attention to the efforts of Dr. Abhay Bang and Dr. Rani Bang, who were working to improve infant mortality and neonatal care in rural Maharashtra. Their survey revealed widespread severe acute malnutrition (SAM) in the region. This prompted a group of Tata Motors employees from Pune, who were also avid trekkers, to volunteer. This group, later known as Melghat Mitra, committed to helping the community, using their leaves and personal funds for the cause.

The volunteers faced initial resistance from the local Korku tribe due to mistrust towards outsiders, but they overcame this by adopting local attire and customs. They facilitated medical interventions and brought in additional volunteers, including medical students, to provide necessary healthcare. Despite challenging logistics and initial setbacks, including the tragic death of a malnourished child, their resolve strengthened.

Melghat's malnutrition issues were exacerbated when the region was designated a tiger reserve in 1974, restricting the locals' access to their traditional means of sustenance. The Melghat Mitra group worked on various fronts, including health, education, and sustainable livelihoods, to address the root causes of malnutrition. They improved local healthcare and education access, and introduced sustainable agricultural practices through partnerships with government departments and educational institutions.

Over the years, their efforts expanded across many villages, significantly reducing malnutrition and improving the overall quality of life in the region. They also facilitated career opportunities for the youth, contributing to local governance and economic improvement. The group’s continuous support and initiatives have transformed the community, impacting over 21,000 lives and fostering a new generation of educated and empowered individuals. Additionally, Melghat Mitra's sporting events further engaged the community, with local youth excelling in regional athletics, supported by Tata Motors.

Melghat Mitra

In 1997, a local newspaper published an article that exposed the severe malnutrition crisis in Melghat, a tribal area in Maharashtra's Amravati district. The article reported over 3,000 child deaths due to malnutrition that year and brought attention to the efforts of Dr. Abhay Bang and Dr. Rani Bang, Pune-based social activists working to improve infant mortality and neonatal care. Their survey revealed widespread severe acute malnutrition (SAM) among children in the region.

Moved by the dire situation, a group of Tata Motors employees from Pune, who were also avid trekkers, decided to volunteer. Led by Mangesh Joshi, this group, later known as Melghat Mitra, committed to supporting the Bangs' initiatives, using their annual leave for volunteer work and self-funding their activities.

The journey to Melghat was challenging due to its remote location, 650km from Pune, with poor connectivity and infrastructure. Initially, the local Korku tribe was distrustful of outsiders, but the volunteers gained their trust by adopting local attire and customs.

Over the years, Melghat Mitra expanded their efforts from six to 56 villages, focusing on health, education, and sustainable livelihoods. They introduced the Dhadak Mohim initiative during monsoons to provide immediate medical care, reducing infant and maternal mortality rates significantly. Tata Motors supported these initiatives by supplying medicines, solar lamps, and an ambulance, enhancing healthcare access and delivery.

The malnutrition issue in Melghat was exacerbated in 1974 when the region was designated a tiger reserve, restricting the tribals' access to their traditional farming and foraging lands. This, coupled with an ineffective Public Distribution System (PDS) and understaffed healthcare centers, worsened the community's food security and health status.

Recognizing the need for a comprehensive approach, Melghat Mitra worked to improve education and healthcare access, promote sustainable agricultural practices, and facilitate market linkages for local produce. They also focused on community empowerment, helping local youths become leaders and ensuring effective local governance.

Significant strides were made in education, with children from Melghat now able to pursue higher education in Pune, leading to diversified career opportunities. The community's health and nutritional standards improved markedly, with the establishment of grain banks and better farming techniques contributing to food security.

Melghat Mitra also prioritized sports and physical education as part of community development. They organized an annual sports event, which not only fostered community spirit but also showcased the potential of local youths in athletics, supported by Tata Motors.

Today, Melghat Mitra's efforts have transformed the lives of 21,000 people in the region. The collaboration with Tata Motors and the relentless dedication of the volunteers have eradicated severe malnutrition in the area, reduced child mortality to state averages, and created a self-reliant and thriving community. The initiative stands as a testament to the power of community-driven development and corporate social responsibility in addressing complex social challenges.

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Melghat: the Somalia of Maharashtra, declared the headline in Marathi-language newspaper Sakal, one morning in 1997. The story highlighted the plight of tribal communities in Melghat, in Amravati district in Maharashtra, near the border with Madhya Pradesh — a region that had seen 3,000+ child deaths that year due to malnutrition.

The article drew attention to the work done by Pune-based social activists Dr Abhay Bang and Dr Rani Bang in improving infant mortality and neonatal care in rural Maharashtra. Their survey of the Melghat region found malnourished children in nearly every home, a majority of whom suffered from severe acute malnutrition (SAM), the most extreme form. The doctors called for volunteers to help them tackle the problem.

The images of malnourished children and the question of how a progressive state like Maharashtra could harbour such distress provoked Mangesh Joshi, Store Attendant at the Tool Engineering department of Tata Motors Passenger Vehicles, to action. He and a few others, all Tata Motors employees working in Pune and avid trekkers, stepped up to help. The group, later known as Melghat Mitra, comprised Ganesh Raut, Shriram Ramdasi, Pravin Pawar, Prashant Pimpalnerkar, Ganpat Baravakar, Santosh Kale, Sudhir Gaikwad, Manohar Lolage and Mr Joshi.

Villagers attend a Melghat Mitra knowledge sharing session

Building a thriving community

  • Malnutrition brought down to the state average
  • Improved access to education, from Std 7 (in 1997) to graduation today
  • Increased career pathways for the youth (at Tata Motors, in the forest guard, police force, etc)
  • Successful livelihood generation and increase in income through sustainable agriculture
  • Enhanced participation in local self-governance

That same year, Mr Joshi reached out to Dr Bang and said, “Whenever you need us, we will be there. We will apply for leave and come to help.” Twenty-seven years later, having spent 450+ earned leaves per Mitra and footing the bill for all their programmes, their fire to serve continues to burn strong.

Difficult start

Their resolve was tested right at the beginning, as they struggled to reach Melghat, located ~650km from Pune. “There was no connectivity then,” says Mr Joshi. “It took us 18 hours by bus to reach Amravati. From there, the closest village was over 80km away, along a makeshift road in a dense forest. That trek took us over eight hours. Fortunately, as trekkers, we knew how to cross rivers and valleys.”

Theirs was the third batch of volunteers to enter the region and offer help. The Korku tribe had refused to meet the first two groups. Enquiries revealed that the Korkus distrusted ‘jangdi people’. Jangdi referred to shirts and trousers, usually associated with the forest department, with whom the community was in constant conflict.

To be seen to belong, the volunteers would have to dress like Korkus, in dhotis and sadras, a cotton upper garment. Dressed this way, the team entered the village, and the community relented and agreed to meet them. 

Winners of the Children’s Day sports programme are awarded bicycles

The team explained the mission and requested lodging arrangements for ~20 doctors and volunteers; the former were second- and third-year medical students. Over the next three months, over 200 volunteers, responding to the call from the Bangs, visited six villages to examine the children. Those suffering from SAM were rushed to the government Primary Healthcare Centres (PHC).

Despite the hard work, one child was lost. “She was a five-year-old, weighing only 6kg,” says Mr Joshi. “The doctor warned that she needed urgent help, but the parents wouldn’t agree. I carried her to the PHC, running all the way, but she died. Her death became a trigger to redouble our efforts, and the volunteers pledged to spend 15 days every year working there.”

Birth of a movement

That resolve led to the creation of the Melghat Mitra. Over the years, many volunteers joined and left the Melghat Mitra, but the core group from Tata Motors continued. The team launched Dhadak Mohim (Marathi for ‘forceful effort’) during the monsoons, when incessant rains cut off access to PHCs, leading to maximum child deaths. Volunteers, including doctors, stayed in the villages, providing early diagnosis and treatment for infections that could turn deadly, if untreated.       

Other curative and preventive measures were launched in partnership with the government’s forest and agriculture departments and the Integrated Child Development Services programme. Tata Motors pitched in with medicines and enabled transportation for last-mile connectivity. “Tata Motors gave us solar lamps and a fully equipped ambulance, which enabled 186 deliveries, curbing the infant mortality rate and maternal mortality rate,” says Mr Joshi. “The company also guided us on how to tackle various problems. Without its support, we would have lost our enthusiasm.”

Locals participate in competitive sports like volleyball, kabaddi, athletics, etc, at the six-day annual sporting programme started by Melghat Mitra

Runaway success

In 2003, Melghat Mitra started a six-day annual sporting programme, with adults and children from ~13 villages. Participants played competitive sports like volleyball, kabaddi, athletics, etc, with Tata Motors providing equipment and sponsoring prizes like buckets, vessels, groceries and bicycles. Parents who showcased positive behaviour (they were teetotallers or had healthy children) were also awarded utility items and solar lamps, the latter a big draw in a region that didn’t have electricity until a few years ago.

During a visit in 2011, Mr Joshi’s wife, a physical education teacher, timed the youngsters and found that their speeds almost matched those of the best Pune marathon runners. When Mr Joshi apprised the then sports head of Tata Motors of this, the latter signed up 16 youth for the Pimpri-Chinchwad marathon. The company arranged for their stay and meals, and a special coach trained them for 10 days. Of the 16 participants, 14 bagged the first three places in the 3km, 5km, 10km and 21km races. Tata Motors continued to offer support for the next eight years. “These children came from families whose annual family income was no more than Rs 60,000,” says Mr Joshi. “Now they were winning prizes of Rs 25,000.”

Solving a man-made crisis

Melghat’s malnutrition problem goes back to 1974 when the region was designated a tiger reserve by the central government. “Suddenly the forest that had been their home for centuries became out of bounds for the tribals,” says Vinod Kulkarni, Head of Corporate Social Responsibility, Tata Motors. “Their traditional activities, farming and foraging, which had long sustained their needs were deemed criminal. The communities were disenfranchised.”

With the Korkus unable to feed themselves and their families, malnutrition soon became rampant. The Public Distribution System (PDS) and the medical infrastructure, thriving on paper, were missing on-ground. Unscrupulous shopkeepers sold them a mere portion of their foodgrain entitlement, that too grain of poor quality. Local PHCs were unstaffed. The villagers, unaware of their rights, surrendered to their dismal fate.

When Melghat Mitra arrived in the region, there was much work to be done. The team soon realised that to address malnutrition at its roots, access to basic health and education services had to be ensured as well as sustainable livelihood mechanisms for the families. Initial efforts focused on health and education. As the Korkus became more educated, superstition lost its hold, and they stopped visiting faith healers.

Melghat Mitra's initiatives have brought down malnutrition, and improved progress on a number of parameters such as access to education and livelihood generation

Children who had completed Std 7, the highest level of education available in Melghat, were brought to Pune for further education. The girls were enrolled at Sassoon Hospital, where they received paramedical training and began working as health workers. The boys were enrolled in Aksharnandan School, where they learnt about childcare and early education. They were then posted as Boko (‘small boy’) Mitras in the villages, teaching life skills and leading social interventions in the community.

Subsequent initiatives focused on livelihood generation, a crucial factor influencing health and nutrition. According to Dr Bang’s report, the community ate full meals only for 186 days in a year; the rest of the year, their diets fell far short of the daily calorie requirement. 

The Melghat Mitra team being felicitated at Tata Volcon 2024

Steady improvement

Over the years, Melghat Mitra’s work spread from six villages to 56, with direct intervention in 12 villages and need-based efforts in others. “The communities now access government schemes,” says Mr Joshi. “Young people have become sarpanches, ensuring transparency and effectiveness in the panchayat system. The PHCs are fully staffed and the PDS is completely operational. Today, there is no malnutrition in these villages, thanks to improved farming practices and livelihood generation efforts.” Child mortality is down to the state average.

Through an alliance with the College of Agriculture, Akola, the Korkus have learnt about organic cultivation, inter-cropping, animal care, etc. This has helped improve crop yield and nutritional standards. Melghat Mitra has facilitated market linkages for forest and farm produce, which has increased annual incomes and strengthened the local economy. Grain banks have been set up to prevent local farmers from resorting to distress selling. Lack of safe drinking water has been addressed by creating wells and small water reservoirs.

Winners of the Pimpri-Chinchwad marathon are felicitated by Tata Motors

Honing talent

Melghat Mitra also offers career counselling, enabling young Korkus to gain admission in schools and institutes and secure jobs in the police force, military, forest department, etc on graduation. Many have learned automotive manufacturing skills at Tata Motors; five women graduates are working there now. The 56 youth who work as forest guards are now dismantling the decades-old conflict between the forest department and the community, as well as between various tribes, ushering in peace and enabling forest conservation.

In destroying the spectre of malnutrition, Melghat Mitra and Tata Motors have effected the biggest transformation story in the region, impacting 21,000 lives for the better. They have become true Boko Mitras to an entire generation. The youngsters, once terrified of stepping into an elevator, are now scripting a new future for themselves and their communities. 

—Cynthia Rodrigues


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