You’ve probably seen this mighty mini truck, popularly called the Chota Haathi, squeezing through narrow city lanes or navigating rocky, hilly terrains. From fresh groceries to furniture, the Tata Ace is the trusted facilitator for India’s cargo mobility and last-mile deliveries.

It all began in 2005, when Tata Motors launched the Tata Ace to fill a market gap between three-wheelers and larger commercial vehicles. And in doing so, the company pioneered a whole new vehicle segment. Tata Ace was India’s first indigenous mini-truck.

With its compact size, Tata Ace became the go-to vehicle for small business owners, delivery partners, and fleet operators. It elevated thousands of three-wheeler drivers to proud truck owners — the vehicle often becoming their first income-generating asset.

Twenty-one years on, it remains just as relevant. Available in 5 powertrains — diesel, petrol, CNG, bi-fuel and electric — and multiple variants, the Tata Ace is now used by over 26 lakh Indians. In fact, one Tata Ace is sold approximately every five minutes for last two decades.

Watch this video to see how the Tata Ace became synonymous with trust, reach, reliability and a ticket to a better life.