For most carmakers, paint is the final touch. At JLR's SV Bespoke facility, it is where the story begins. Here, pigments are thoughtfully curated, painstakingly perfected, and every detail scrutinised until the paint achieves the desired depth and finish. 

The curated collection of luxurious suites, which specialise in bespoke paints, allows clients to personalise their Range Rover models through in-person and virtual consultations with SV Bespoke experts. The suites, located in London, Antwerp, Munich, Vancouver, Beijing, Tokyo and Dubai were conceived for clients who do not wish to be confined to a traditional palette. Up to 230 exterior colour options are available in gloss and satin finishes.

The SV Bespoke programme was launched in 2023 with the Range Rover SV and Range Rover Sport SV, amid increasing global demand for luxury personalisation. The service was extended to the Range Rover Sport last year. 

"Our ability to offer discerning clients exactly what they are looking for, from new colours and finishes to truly personal touches inside and out, brings a new level of personalisation and unparalleled attention to detail," said Martin Limpert, Global Managing Director, Range Rover. "Furthermore, we have a unique opportunity to build relationships with our clients either in person through Range Rover Houses, our global network of Commissioning Suites, or virtually at the client's convenience. We go on the journey with them to curate and create their dream vehicles."