September 2024 | BigBasket
Quick commerce is increasingly ubiquitous in India's major cities, but how quick is quick? BBNow by BigBasket set a record, delivering the new iPhone 16 in a mere seven minutes.
September 20 marked a milestone for Bigbasket as it successfully delivered the first iPhone 16 via BBNow. At precisely 8:00 am when iPhone 16s on BBNow opened for sale, an order was placed, and by 8:07 am, it was in the customer’s hands—accompanied by chocolates to enhance the experience.
Watch the video below:
In just 7 minutes, BBNow was able to transition from checkout to unboxing, underscoring the speed and efficiency that defines the service. While Bigbasket has long been synonymous with groceries, this delivery marks its expansion into the world of electronics, demonstrating the potential of quick commerce beyond daily essentials.
This achievement was made possible with a strategic partnership with Croma, which played a crucial role in making this launch a reality, as well as collaborative effort across multiple teams within the organisations, including Category, Engineering, Product, and Marketing, all working together to bring this vision to life.
This launch is more than just an exciting new offering—it serves as a powerful testament to BBNow’s 10-minute delivery promise. And this is only the beginning: BigBasket, along with Croma, is now bringing you the best electronics deals at the tap of a button.
