Infiniti Retail is one of India’s leading Consumer Durables and Electronics (CDE) retailer, operating under the brand name ‘Croma’.
The Company was one of the first large format, multi-brand CDE retail brands to be launched in 2006 in the Indian market.
Today, the Company operates 120+ CDE stores across 25 cities and has a strong omnichannel presence through its webstore, croma.com
Business Highlights FY18
- Reported the highest ever profitability with 98 of 100 stores delivering profits
- India’s only fully functional omni-channel electronics retailer that
- showcases location-specific inventory
- sells chain-wide inventory in every store
- With over 50% of revenues from repeat customers, Croma was recognized for the “Best Loyalty Programme” at the Global Marketing Excellence Awards