Jaguar Land Rover, part of Tata Motors since 2008, is Britain’s largest automotive manufacturer which designs, manufactures and sells some of the world’s best-known premium cars.
JLR’s Reimagine strategy aims to deliver a sustainability-rich vision of modern luxury by design.
JLR is transforming its business, targeting carbon net zero across the supply chain, products, and operations by 2039. JLR has set a roadmap to reduce emissions across operations and value chains by 2030 through approved, science-based targets. Electrification is central to this strategy and before the end of the decade our Range Rover, Discovery, Defender collections will each have a pure electric model, while Jaguar will be entirely electric.
At heart JLR is a British company, with two design and engineering sites, three vehicle manufacturing facilities, an engine manufacturing centre, and a battery assembly centre in the UK. It also has vehicle plants in China, Brazil, India, Austria, and Slovakia, as well as seven technology hubs across the globe.
Jaguar Land Rover is a wholly owned subsidiary of Tata Motors Limited, part of the Tata group.
Business Highlights - Brands
Range Rover
- Celebrating over half a century as the original luxury SUV, Range Rover showcased 55 years of design leadership and future-facing philosophy with an immersive Futurespective: Connected Worlds at Milan Design
- Week. This activity followed a multitude of accolades that have cemented the Range Rover brand as a leader in luxury, winning Walpole’s ‘Made in UK’ award at the annual Walpole British Luxury Awards and an inaugural entry into Interbrand’s Top 100 Best Global Brands.
- The continued growth and success of the Range Rover brand is confirmed by growth in wholesales for Range Rover and Range Rover Sport by 8.9 per cent and 19.7 per cent respectively, with the brand seeing some of the highest loyalty and client repurchase rates.
- This year, Range Rover took major strides towards launching its first pure-electric model. Client anticipation for Range Rover Electric grew during FY24/25 with the waiting list standing at 59,867 by the end of the financial year. Meanwhile, engineers tested Range Rover Electric to the extremes, to ensure it delivers as a true Range Rover experience. Prototypes went to the frozen lakes of Sweden to test elements including the battery, electric drive units and traction control in temperatures as low as minus 40° C. Later in the year, engineers visited the deserts of the United Arab Emirates to rigorously trial its thermal management technologies in temperatures reaching 50° c.
- Range Rover also achieved new heights of luxury as superlative editions of Range Rover SV Bespoke were revealed. This included the Range Rover Candeo, the most highly crafted SV Bespoke model to date. Featuring exquisite hand applied paint and 18 carat solid gold badging, Candeo signals the future of SV Bespoke personalisation for Range Rover clients.
- Range Rover also introduced the Range Rover Ranthambore, our first specially-crafted vehicle for India. All 12 were sold, signalling the country’s rapidly growing luxury market. It is for this reason that the company also announced that it would be manufacturing Range Rover and Range Rover Sport outside the UK for the first time, at the plant in Pune, India, exclusively for the Indian market. The move, which will offer Indian clients shorter wait times and greater vehicle availability, was announced as doors were opened to the new experiential Range Rover House in the Indian coastal town of Alibaug, an exclusive villa offering guests a curated luxury experience. Range Rover has now hosted a total of 52 Range Rover Houses around the world.
- Closer to home, this year Range Rover began an official partnership with the Wimbledon Tennis Championships. This saw an exclusive Range Rover fleet, including extended range plug-in electric hybrid Range Rover and Range Rover Sport, transporting players, their teams and event officials throughout The Championships.
Defender
- Defender continued its era of success in FY24/25 as one of JLR’s bestselling models. During the year, the company launched the new Defender OCTA, the most powerful and dynamic Defender ever, which was driven by global media for the first time to widespread acclaim. OCTA takes Defender into new performance and luxury territory and attracted more than 3,000 orders just after launch.
- During the year, JLR announced that Defender will compete with a works team in Dakar, as part of a three-year FIA World Rally-Raid Championship (W2RC) campaign, beginning in 2026. The competition car is based on Defender OCTA, illustrating the vehicle’s extreme robustness and durability.
- Defender also headlined as the official vehicle partner of the Glastonbury Festival, the iconic, five-day music festival in Somerset, UK, where a fleet of 25 plug-in electric hybrid Defenders chauffeured artists to the stage with their batteries powered only by energy from the onsite solar panels.
- This year marked 70 years of Defender supporting the work of the British Red Cross and Red Crescent Movement in communities in 50 countries, impacting the lives of over two million people.
- Defender and long‑standing partner Tusk also extended their joint commitment to protect endangered species and biodiversity in Africa this year, through an ambitious programme to fund six flagship Tusk partner projects across the continent, with the first three announced in Namibia, Botswana and South Africa.
- To close the year, the company also announced a new Defender Awards initiative to champion and support small scale charities and nonprofit organisations from seven countries that work on humanitarian and conservation projects at a local level. The award covers four categories: Defenders of the Land, Defenders of the Sea, Defenders of the Wild and Defenders of Humanity, with winning entrants set to receive a £100,000 bursary, a Defender vehicle for front-line use and mentoring support from community experts.
Discovery
- This year marked 35 years of the iconic Discovery. A product of British ingenuity, it was conceived in the 1980s and unveiled at the 1989 Frankfurt Motor Show. The original team behind Discovery were convinced that there was a gap in the market for a new kind of car for curious, active families who wanted to travel far and wide together. It was designed to be adept off-road, whilst poviding exceptional levels of comfort and the latest in-car technology.
- Since its inception, Discovery has delivered on this ambition, with innovative early models featuring a stepped roof to accommodate a third row of side-facing seats, creating space for conversation. Over the years, Discovery has introduced new levels of luxury and comfort, from leather interiors to Air Suspension as standard and now, seamless connectivity for all three rows of the family.
- For a decade, Discovery Sport has maintained a reputation for versatility, with seven stadium seats all packaged in a footprint no larger than a five-seat vehicle. More recently, Discovery Sport was updated with a minimalist interior featuring the latest technology and connectivity, and it was made available as a plug-in hybrid, combining luxury, adaptability and sustainability.
- 50 per cent of Discovery owners love animals, which is why a Pet Pack was introduced in FY24/25, enabling Discovery and Discovery Sport owners to take their four-legged family members with them, wherever they go. Alongside this, a Bike Adventures Pack was introduced to further facilitate client’s passions.
Jaguar
- This year marked the beginning of Castle Bromwich’s new future producing body panels for the next-generation electric vehicles and offering personalised paint options at new SV Bespoke paint facilities. This followed the planned end of production for the current line-up of Jaguar XE, XF and F-TYPE at Castle Bromwich in the UK, and E-PACE and I-PACE in Graz, Austria. Workers at Castle Bromwich came to see the last models rolling off the production line, a poignant moment for the historic plant which made Spitfire aircraft during the Second World War. Jaguar F-PACE will continue production at Solihull until March 2026 and production in China of the XF-L, XE-L and E-PACE with CJLR will end in September 2025.
- As one curtain fell at Castle Bromwich, another was lifted. Core to the Reimagine strategy, announced in February 2021, is the complete reimagining of Jaguar, returning it to its luxury position where it was most successful in the past. Jaguar took its first public steps into this reimagined future with the unveiling of its new brand, and the exuberant Type 00 design vision concept vehicle at Miami Art Week in December. Both were bold and disruptive moments that attracted the attention of over a billion people around the world, building excitement ahead of the first new Jaguar model.
- Finally, the all-electric motorsport team, Jaguar TCS Racing, won the 2024 ABB FIA Formula E Teams’ World Championship. This was Jaguar’s first World Championship win since 1991 and a truly historic moment for the brand, which entered Formula E in 2016.
Business Higlhlights - Corporate
Financial (includes Q4, FY25)
- Profit before tax and exceptional items (“PBT”) was £875 million for Q4, JLR’s tenth consecutive profitable quarter, and £2.5 billion for FY25, the highest profit in a decade
- EBIT margin was 10.7% for Q4 and 8.5% for FY25
- Net cash positive target achieved at £278 million
- Revenue for Q4 was £7.7 billion, down 1.7% year‑on‑year (YoY), and flat YoY for FY25 at £29.0 billion
Moderrn Luxury
- Wholesales for Defender hit a new record in FY25 at 115,404 units, up 0.7% YoY
- Range Rover celebrated over half a century as the world’s original luxury SUV, showcasing 55 years of design leadership at Milan Design Week
- Twenty‑one luxury Range Rover SV editions created for global markets including India, Japan, Australia, China, UAE and the UK
- Range Rover Sport wholesales for the year were up 19.7% YoY, supported by standout advertising campaign with actor Theo James
- Following its European debut at Paris Fashion Week, Jaguar Type 00 continues its global reveal with an appearance in Monaco before heading to Munich, Tokyo and Mumbai
- To date over 32,000 people globally have expressed interest in reimagined Jaguar’s forthcoming electric GT
Electrification / Sustainability
- Range Rover Electric development programme continues, with winter testing in Arjeplog, Sweden, as its waiting list exceeds 61,000
- JLR global PHEV retail sales for FY25 up 21.7% YoY, with Range Rover brand PHEV retail sales up 38.2% YoY, as more clients use the technology as a step towards battery electric vehicles (BEV)
- New collaboration with our China JV partner Chery, to create an EV portfolio based on JLR's Freelander brand, progressing well and will complement JLR's existing business in China
- JLR and Novelis successfully complete trials with new high‑grade aluminium for use on exterior doors and panels that is up to 85% recycled and up to 95% more energy efficient to produce
- Pledging up to £2.5m in its first year, the JLR Foundation launched to empower children and young people, in communities where JLR has a large operational footprint, to become tomorrow's leaders
Enterprise
- New EV production lines successfully tested at Solihull, UK in readiness for Range Rover Electric production
- Installation of new electric Jaguar production lines further evidence of Solihull plant’s transformation, which now includes a new body‑in‑white facility – where the vehicle's frame is assembled
- JLR Halewood unveils new £3 million academy to train current and new employees in electrification and agile skills