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#TataStories by Harish Bhat
Books

#TataStories: 40 Timeless Tales To Inspire You

#TataStories is a collection of little-known tales of individuals, events, and places from the Tata group that have shaped the India we live in today.

Published June 2021     |     304 pages     |     Harish Bhat

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The Tatas have a legacy of nation-building for over 150 years. Dancing across this long arc of time are thousands of beautiful, astonishing stories, many of which can inspire and provoke us, even move us to meaningful action in our own lives.

A diamond twice as large as the famous Kohinoor pledged to survive a financial crisis; a meeting with a 'relatively unknown young monk' who later went on to be known as Swami Vivekananda; the fascinating story of the first-ever Indian team at the Olympics; the making of India's first commercial airline and first indigenous car; how 'OK TATA' made its way to the backs of millions of trucks on Indian highways; a famous race that was both lost and won; and many more.

#TataStories is a collection of little-known tales of individuals, events, and places from the Tata group that have shaped the India we live in today.

About the author

Harish Bhat, currently the brand custodian at Tata Sons, has held many roles in the Tata group over the past thirty-four years, including as managing director of Tata Global Beverages, and chief operating officer of the watches and jewellery businesses of Titan.

Harish is an alumnus of BITS Pilani and the Indian Institute of Management Ahmedabad (IIMA). He won the IIMA gold medal for scholastic excellence, and later the British Chevening Scholarship for young managers. In 2017, he received the Distinguished Alumnus Award from BITS Pilani.

An avid marketer, he has helped create many successful Tata brands. He writes extensively and is a columnist for The Hindu Business Line and Mint. In 2019, Linkedin selected him as one of their top voices in India.

This book is also available on Kindle.


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