Tatalog: Eight Modern Stories from A Timeless Institution provides readers with an insider glimpse of the challenges faced by Tata group companies and how they rose above it all and carved a name for themselves.

The book vividly brings forth never-before-heard-of, actual cases faced by Tata companies, which have a strong presence in steel, automobiles, IT, beverages, and groceries to name a few.

Tata's professional standards meet international norms and they are known for their path-breaking innovation, be it the launch of the Indica, India's first indigenously manufactured car, or the launch of Tanishq, which radically changed the Indian gold and diamond jewelry market. The book also narrates the issues faced by Tata Sons in a recessionary market and how they maintained their service without losing sight of their goals. An insight into how Tata acquired Tetley is also narrated in the book. The journey of the Tata companies was not smooth, yet they focussed on their vision. They strived for excellence, always maintaining that they were not perfect. Tata is a name that followed certain principles, valuing them the most.

About the author

Harish Bhat, currently the brand custodian at Tata Sons, has held many roles in the Tata group over the past thirty-four years, including as managing director of Tata Global Beverages, and chief operating officer of the watches and jewellery businesses of Titan.

Harish is an alumnus of BITS Pilani and the Indian Institute of Management Ahmedabad (IIMA). He won the IIMA gold medal for scholastic excellence, and later the British Chevening Scholarship for young managers. In 2017, he received the Distinguished Alumnus Award from BITS Pilani.

An avid marketer, he has helped create many successful Tata brands. He writes extensively and is a columnist for The Hindu Business Line and Mint. In 2019, Linkedin selected him as one of their top voices in India.

This book is also available on Kindle.