July 17, 2019 | 310 words | 1-minute read
With its brand value growing by 37 percent to $19.6 billion, it is the fastest growing brand among the top 25.
Mumbai, July 17, 2019: The ‘Tata’ brand ranked as India’s most valuable brand in the Brand Finance India 100 2019 report. The total value of brand ‘Tata’ has risen by 37% to $19.6 billion as compared to $14.2 billion in 2018, surpassing the combined value of the second and third most valued brands in India.
According to Brand Finance, the world’s leading independent brand valuation consultancy, the increase in the valuation of the Tata brand is the result of its continuous leadership in the domestic market and improved performance across key segments like auto, steel, information technology, hotels, retail services, among others.
Mr. Harish Bhat, Brand Custodian, Tata Sons said, “Being recognised as India’s most valuable and fastest growing brand is a matter of pride for us. This is testament to the Tata brand’s strong inherent value, reflecting the trust consumers and stakeholders have placed in us. As we move ahead, our people first approach, industry leading technologies, expertise and strategic investments will further strengthen our brand.”
Mr. David Haigh, Chief Executive Officer, Brand Finance, said, “Tata Group is to be commended for its ability to scale new heights, as it is not only India’s most valuable brand, but has also recorded faster growth than any other brand in the top 25, with an impressive 37% increase. The Group’s brand presence across autos, IT services, steel and chemicals continues to go from strength to strength and remains a pioneering force to be reckoned with”.
Every year, Brand Finance values 5,000 of the world’s biggest brands. The 100 most valuable Indian brands are included in the Brand Finance India 100 2019 ranking. Brand value is understood as the net economic benefit that a brand owner would achieve by licensing the brand in the open market. Brand strength is the efficacy of a brand’s performance on intangible measures relative to its competitors.