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A New Era Begins

Jaguar unveils Type 01, its most powerful and technologically advanced road car ever

October 2025     |     790 words / 5 films     |     4-minute read

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Jaguar revealed the dynamic new Type 01 at a world premiere in New York on October 7, 2026. A luxury all-electric four-door Grand Tourer, the Type 01 signals a bold new chapter for the brand.

The Type 01 is the first production vehicle developed on Jaguar Electric Architecture (JEA), bringing together dramatic design, advanced technology and exhilarating performance in a vehicle designed to redefine modern luxury.

Created, engineered and built in the UK, the Type 01 represents Jaguar's renewed vision for the future. The name itself reflects the brand's heritage and direction: "Type" references some of Jaguar's most iconic vehicles, while "0" signifies its zero-emissions future and "1" marks the beginning of a new generation of Jaguars. 

A design that commands attention

The Type 01 has been conceived as a statement of intent. Defined by a long bonnet, low roofline, sleek silhouette and bold proportions, it combines contemporary design with the unmistakable presence that has long distinguished Jaguar. Its clean surfaces, dramatic stance and signature lighting establish a powerful visual identity while preserving a clear connection to legendary predecessors such as the E-type and XJS. 

Jaguar's designers focused on purity and simplicity, incorporating details such as frameless doors, concealed sensors, flush door handles and a deployable rear spoiler. The vehicle's distinctive "Strikethrough" graphic motif features prominently at both the front and rear, helping create a design language that is uniquely Jaguar.

The result is a vehicle that blends artistry with engineering precision, demonstrating how design and technology can work together to create a truly original modern grand tourer.

Grand touring for the electric age

Beneath its sculpted exterior lies Jaguar's dedicated electric platform, enabling proportions, performance and occupant experiences that would not have been possible with conventional architectures. The Type 01 is powered by an 850-volt electrical system and a tri-motor all-wheel-drive setup delivering more than 1,000PS, making it the most powerful Jaguar road car ever created. 

The vehicle offers up to 720 kilometres of range and can add up to 321 kilometres of charge in just 13 minutes using rapid DC charging. Combined with intelligent route planning and an integrated charging ecosystem, the Type 01 has been engineered to make long-distance electric travel effortless and intuitive.

Advanced chassis technologies, including all-wheel steering, adaptive air suspension and intelligent torque vectoring, have been designed to deliver both comfort and agility. Jaguar describes the result as a drive that is simultaneously composed, balanced and unmistakably engaging.

Luxury shaped around the occupant

Inside, the Type 01 reimagines the grand touring cabin for a connected, digital future. A full-width glass OLED display integrates instrumentation and infotainment, while a secondary touchscreen provides intuitive access to key controls. Voice-enabled interaction, wireless connectivity, software updates and a wide range of digital services ensure the experience remains seamless and current over time. 

The cabin combines craftsmanship and technology in equal measure. Inspired by natural materials and architectural forms, the interior features a distinctive centre spine running the length of the cabin, creating four individual occupant spaces. Premium materials, immersive Meridian audio, active noise cancellation and tailored cabin environments help create an atmosphere focused on comfort and refinement.

Practicality has not been overlooked either, with generous storage solutions, a large luggage compartment and connected features accessed through the Jaguar app, allowing owners to manage charging, vehicle settings and remote functions with ease.

A global stage for a new Jaguar

Jaguar chose New York for the global debut of the Type 01, transforming locations across the city into a celebration of creativity, innovation and modern culture. The world premiere culminated with the vehicle's arrival at STORIED in Manhattan, accompanied by a programme that explored the design thinking, engineering innovations and craftsmanship behind the car. 

The event also marked the announcement of acclaimed actor Florence Pugh as Jaguar's inaugural brand ambassador for its new era, reflecting the company's emphasis on originality, creativity and cultural influence.  

As the first model in a new generation of electric Jaguars, the Type 01 represents more than a new vehicle. It is the foundation of Jaguar's future direction, bringing together design, performance and technology in a grand tourer created for a new era of luxury mobility. Orders are expected to open in early 2027, with customer deliveries scheduled to begin later that year. 

Parts of this story were generated using AI


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