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Tata Imagination Challenge 2020
Tata Imagination Challenge

Welcome to the Tata Imagination Challenge 2020

Think your imagination can take on the world? Then, the Tata Imagination Challenge is for you.

September 2020

India’s largest business challenge that’s open to all college-going students in the country as well as all Tata group employees across the world. What’s more, in-store is a cash prize, mentorship sessions, leadership lessons and a chance to interact with the best.

All you need to do is power up on your analytical skills, business acumen and imagination to solve three rounds.

Step 1: Sign up on

Step 2: Register for the Tata Imagination Challenge 2020

Step 3: Kick-start your journey

Who is it for


The Tata Imagination Challenge is open to students (Student Track) and all employees of the Tata group (In-house Track).

Student Track: You will be eligible for this track if you are a college-going student (Undergraduate or Post-Graduate) from any stream, across the country

  • are currently an active full-time student
  • have completed 10+2 schooling or equivalent
  • are in any year of college study, after 10+2 schooling or equivalent (1st/2nd/3rd/4th/5th year of college)
  • have enrolled for regular or full-time courses, Undergraduate (UG) OR Postgraduate (PG), in a university/ college as of 1st September 2020, across India
  • are pursuing courses approved by AICTE or UGC
  • and classes on your academic curriculum have begun

You’re not eligible for this track if:

  • You have been offered admission but your classes haven’t started
  • You’ve enrolled in correspondence/distance education courses
  • You’ve already passed out of your college or completed your course
  • You are not a full-time student
  • You are on sabbatical from your current employer

In-House Track: You are an employee on the permanent rolls of any Tata company or Tata joint venture company, globally (including those on sabbatical). Also see Tataworld.

You’re not eligible for this track if:

  • You are a working professional who is not on the permanent rolls of Tata companies or Tata joint ventures
  • You are on the rolls of the JV partner of the Tata joint venture company

Awards and Prizes


We believe that all great ideas should be rewarded. Which is why the Tata Imagination Challenge will have not one but 13 winners (10 from student and 3 from In-house track) This is a journey about winning, learning and making a mark. In store is a reward like no other and a chance to interact with the best.

It is time to script your own success story.

Win Exciting Prizes!

  • Cash prize of Rs. 2 lakh for each winner
  • Mentoring and shadow sessions by the Tata Leaders
  • Accelerator sessions to hone your ideas
  • Access to Tata Tomorrow University - Our learning portal (
  • Nominations to flagship learning programs
  • TAS PPI as per the PPI eligibility guidelines [Download PDF]

More gratifications

  • Round 1: Certificate of appreciation to the participants who scored well in Round 1 but could not make it to the next round. Example: If 500 participants are shortlisted for Round 2, then the next in line 500 participants will get a certificate of appreciation
  • Round 2: Case Crusader title and merit certificates to participants who performed well in Round 2 but could not make it to the next round
  • Round 3: Top 3 ideas to be awarded by Popular Choice. In this round, all ideas will be open for voting. Based on popular choice, the top 3 most voted ideas will be selected. These will be entirely independent of the jury assessments.

How do you take up the challenge?

Here’s all you need to know about the Tata Imagination Challenge 2020.

Round 1: Get to know the Tata Brand a little better through the caselet comprehensions and gear up for an exciting test of your analytical skills with the Analytithon

Round 2: Solve real-world business cases of the Tata Group

Round 3: Present your big idea to a jury comprising Tata group leaders

My #TataImaginationChallenge Tracker

Registrations begin on 12.09.2020 and close on 02.10.2020. For further information on the schedule and latest updates on the competition guidelines, please visit this page.

What’s more, also get a chance to participate and win in the exciting pop-up challenges.


Send your queries at Do allow us some time to get back to you. We will do our best to reply promptly.