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Tata Imagination Challenge 2020
Tata Imagination Challenge

Congratulations to The 2020 Winners

After a challenging three rounds, here are the winners of the Tata Imagination Challenge 2020.

December 2020

Imagination can take you anywhere. It took these bright minds straight to the top.

Starting December 2020, the 13 winners of India’s biggest business challenge have the best minds of the Tata group helping them shape their ideas into a world-beating combination.

The chosen 13 — ten college students and three employees from Tata companies across the world —  made it to the top from among the 56,980 people who registered for the inaugural edition of the Tata Imagination Challenge.

2020 Winners Slam Book

We’re stoked to showcase our TIC class of 2020. Even more so because our showcase includes what has gotten them so far and what they look forward to in 2021. As the stardust settles on the win - they now await their exposure to extraordinary learnings in the form of curated programs, accelerator programs, shadow sessions, workshops and interaction with leaders. Download the PDF here.

Our voyage has only just begun, and we’ll make sure to keep you in the loop!

Leveling the playing field

The Tata Imagination Challenge seeks to level the playing field - this year's edition was open to all college and university students in India, irrespective of location and stream of study. To be eligible, a student only needed to study a regular course in a recognised institution, irrespective of location and stream of study. The competition was also open to Tata company employees as part of its in-house track. 

All one needed was imagination and the will to pursue dreams. The idea is that everyone with the will should have a fair shot at making it big

The Challenge

The numbers tell the story of the Challenge’s success. The participating students came from 4,500 colleges spanning the length and breadth of the country, including 1,350 b-schools and 1,900 tech campuses.  

Conducted entirely digitally this year, the challenge was structured as follows

  • Round 1: Participants were given the task of knowing the Tata brand a little better through caselet comprehensions and a test of their analytical skills called “Analytithon.”
  • Round 2: The second round involved analyzing real-world business cases from the Tata group
  • Round 3: In this round, the finalists presented their big ideas to a jury comprising Tata group leadership. The winning ideas are in this page below.

Prizes that go beyond the usual

The prizes at Tata Imagination Challenge are not just prizes - they are designed to ensure an engagement that goes well beyond the cash prizes. Winners have the opportunity to interact and engage with Tata leaders and access to the Tata ecosystem. The experience promises to be a masterclass in business leadership that goes beyond the usual internship and complements what one learns in class. 

  • Cash prize of Rs. 2.00 lakh each
  • Mentoring and shadow sessions by Tata leaders
  • Accelerator sessions to hone the winning ideas
  • Access to Tata Tomorrow University – the group learning portal (
  • Nominations to flagship learning programs
  • TAS Pre-Placement as per the eligibility guidelines

Congratulations to the winners!

See their winning ideas below. 

2020 Winners - Student Track

Aditi Somani, SPJIMR Mumbai

The beauty and salon experience need a makeover. And appointments that can be booked on a one-stop digital platform for beauty services. Following the footsteps of Uber and Zomato, this platform will bring together the unorganised outlets that dominate this fast-growing industry and offer standardised service in a swipe or two. Deals and discounts will add to the draw.

Adrija Sarkar, SPJIMR Mumbai

Easy access to hygiene products is a human right that the woman on the move is denied. Most feminine hygiene products do not tick the boxes of both safety and portability. What the modern woman wants in her purse is an easy-to-use and safe intimate hygiene kit with the products that are typically used together — wash and wipe. What makes the deal even better? A connected app with hygiene basics.

Aiyush Bahl, NMIMS Mumbai

Clean energy and goodies are a walk away. All one needs is a special insole that generates electricity with every step. The power is stored in a battery. Think of it as a power bank that gets charged when you take a stroll. What about the goodies? An app counts your steps and offers rewards for the power you generate.

Anant Bordia, IIM Ahmedabad

Electronic waste is a ticket to a better life for thousands. A technology upgrade is all that is needed to transform the informal sector that disposes of e-waste in India. A new way of extracting metals from e-waste will improve efficiency and income and make the process safer for the workers and the environment. A robust refurbishment programme running in parallel would multiply the impact.

Chirag Mehta, IIM Bangalore

Fruits and vegetables are good for the bank balance of farmers as they are for our health. What would help farmers immensely would be to reduce wastage of produce. To achieve this, horticulture farmers need a food processing powerhouse that takes care of everything from cold chain logistics to global market access.

Ishita Vishnoi, IIM Lucknow

Roofs are the farms of the future. Thousands of square kilometres of unutilised rooftops in our commercial buildings are the best places to grow our greens. Cities around the world are already doing it. The main advantage: the food will reach our plates faster and hence retain more nutrition. Other benefits? Less wastage of produce, environmental gains and jobs for the urban youth.

Lokesh Raizada, MDI Gurgaon

Old electronics are the new mines. Extracting precious metals from virgin ores cost multiple times more than recovering them from e-waste. Hence, urban mining is the way forward. It eliminates the hazardous informal recycling and smelting process without robbing the workers of their livelihood and keeps our landfills clean. Urban mining might even reduce our dependence on imported metals.

Pranav Dev Singh, IMT Ghaziabad

The neighbourhood kirana store can take on any online retailer. It only needs customer-friendly design tweaks, more efficient sourcing and some tech help. All of which, enterprises can easily provide. With a leg up from them, there will be a flourishing ecosystem of small stores across the country, competing with online giants in making customers happy and generating jobs.

Raghav Gupta, IIM Ahmedabad

Bridging the gap between farmers and retail investors is a win-win for both. An app that allows investors to plant their money in harvests would provide farmers ready access to working capital. Timely tips on what to grow and how, and crop insurance would ensure that neither they nor the investors suffer a loss. And all of this can be offered on a single digital platform.

Shubham Manjitsingh Bagga, SPJIMR Mumbai

Making the most of technology at every step from farm to fork will ensure a fair price for farmers and an informed choice for consumers. Image processing, analytics, blockchain and real-time tracking are the hi-tech solutions to the age-old problems of low investment, low productivity and low margin that plague Indian agriculture. Collateral gains: quality control, transparency and feedback.

2020 Winners - In-house Track

Himshikha, Tata Sky

Technology can turbocharge the delivery of health facilities in the villages. Armed with a customised tablet, the Accredited Social Health Activists (ASHA), rural India’s last-mile link with health information and basic services, can multiply their impact. The digital assistants will also provide the ASHAs with a way to track their pay, share grievances and send out an SOS.

Pratik Bhalgat, Tata Projects

An affordable and portable toilet that does not need plumbing or water for a country where crores of people do not have access to one. Organic composting will process the waste and rid it of pathogens, allowing this toilet to be used even in remote areas and during disasters. Better sanitation will lead to a healthier country and economy.

Swapnil Chauhan, Tata Trusts

EdTech for teachers, schools and governments is a need gap waiting to be tapped. Just like digital payments took off after demonetisation, use of technology in education will increase post lockdown and NEP 2020. The current EdTech focus is on students but the other stakeholders are as important. The way forward: an integrated platform that enables teachers to teach better.
  • Registrations
  • 56980
  • Total Colleges
  • 4500
  • B-Schools
  • 1350
  • Tech Institutes
  • 1900
  • Finalists
  • 50
  • Winners!
  • 13
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