A             Position Overview

Position Title

Sr.Manager -

Senior Manager - Product Marketing

Department

Brand Marketing

Level/ Band


Role Summary:

 

B            Organizational Relationships

Reports To

AVP - Brand and Product Marketing

Supervises

NA

C           Job Dimensions

Geographic Area Covered

National

Internal Stakeholders

Agency, Banca, CSC, Digital business, compliance, product, H&W, campaign management


External

IRDAI, CSC, Other LI partners, agencies

D          Key Result Areas

Organization Process

Key Contributions

Finance

Budget planning and management

Customer

Education and awareness

Internal

Internal stakeholder management

Learning & Growth

Use of L&D modules for awareness and training module development

E         Competencies

Competency

Proficiency Scale

Proficiency Scale Description



Business Acumen and Strategic Orientation

Ability to align with the organization-s vision with a fair understanding of the insurance industry, regulations, financial in order to deliver profitable and sustainable business growth.

3

Has a basic understanding of own role and utilizes required skills and knowledge in one-s own area of work to meet targets. Has basic knowledge bout company and competitor products. Has basic knowledge of insurance industry and financial markets. Understands the requirements of the partner (customer) and consumer to facilitate product selling. Has basic understanding of partner business, internal processes and market of operations.

Customer and Consumer Focus

Customer and Consumer Focus is about adding value to all partners (customers), internal and external, through thought, action & behavior. Adding value implies understanding the customer needs vis a vis the market, and being committed in delivering solutions that delight the customer and consumer to build and maintain the relationship without compromising on company objectives and values.

3

Makes a conscious attempt to understand and act on the partner and consumer requirements in a prompt and positive manner. Displays a sense of responsibility for satisfying the customer and consumer at different touch points. Builds and maintains healthy relations with partners and internal customers to ensure seamless execution. Responds to complex queries from partners and internal customers and keeps superiors informed about own actions and their context. Builds and maintains a strong network in the market / industry to maximize business.

Technology Enablement

Willingness and ability to adopt technological solutions and explore creative usage of resources (processes and technology). It involves the ability to develop, adopt and apply new and unique approaches and ideas with clear impact on improving business outcomes by leveraging technology.

3

Has a basic awareness and understanding of the technology domain and systems in one-s area of work. Ability to use systems to improve process efficiency and TAT.

Ability to highlight challenges and conventional processes that can be enabled with technology. Uses data analytics and technology to offer alternatives to the current processes. Works with peers or colleagues to test the viability of a new technology tool before applying it. Is aware of the key systems and technology within the insurance industry.

Drive for Result and Agility

Building an achievement orientation, with extraordinary levels of energy and efforts while being accountable for one-s actions and decisions in an agile environment.

4

Sets high expectations of self on quality and productivity and sets well defined targets. Finds solutions to problem at hand in spite of multiple constraints. Takes steps to prevent recurrence of problems. Continuously evaluates activities of self in order to improve.

Possesses expertise in his/her area of work. Investigates thoroughly the concerns to be addressed by information sharing proactively. Is responsible and thinks through one-s own course of action and its impact on business.

Building and Managing Relationships

Networking with key stakeholders(internal and external) and cross functional team members to build collaborative relationships based on confidence, trust and respect to facilitate the accomplishment of common work/ business goals. Working effectively with individuals across teams with diverse working styles, treating them with dignity and respect and value their contributions.

3

The role requires stakeholder management- both internal and external. Will need to co-ordinate with Govt officials, IRDAI, CSC and other LI partners to run State Insurance Plan in the assigned states.

F           Skills Required

Technical


Behavioral



Essential

Desired

Interpersonal skills

People management

High

Communication skills

Presentation and public speaking skills

High

Creative thinking skills

Creative development, copy writing and design skills

High

Supervising/Leadership skills


High

Teamwork Skills


High

Influencing skills


High

Relationship Building skills


High

Decision making skills


High

G            Incumbent Characteristics

Essential

Desired

Qualification

MBA


Experience

Relevant industry experience in Marketing for minimum 6 years