TOMCO, established 1917, launched a series of campaigns in the 30s, selling the idea of swadeshi oils and soaps. TOMCO was known for iconic brands like Hamam, Cocogem and Moti.
Many early Tata ads captured the impact the group has had on nation-building. This one from the 1940s looked back on Jamsetji Tata's vision of generating clean, abundant energy for Bombay.
In the post-independence era, Tata Steel released many ads, like this one, positioning the company as one that was ready to meet the needs of a new nation.
Its nation-building advertising strategy continued in the 1950s, capturing the many areas of industry and infrastructure in which the company was making an impact.
Established in 1945, Tata Motors (then Tata Mercedes-Benz) launched ads in the 1960s that highlighted their contribution to prosperity in India's rural areas.
In 1962, as JRD Tata celebrated the 30th anniversary of his inaugural flight to Karachi with a re-enactment, Air India released this ad in honour of its beloved Chairman.
Established by the Tata group in 1952, Lakmé’s early advertising aimed to tackle the stigma associated with Indian women applying make-up and educating them about cosmetics.
In 1965, Tata Motors (then Tata Mercedes-Benz) tapped into the national sentiment around the Indo-Pak war, applauding transport operators who had helped moved defence personnel and equipment to the front, at great risk to their lives.
Did you know the origins of jazz in India can be traced back to the Taj Mahal Palace in Mumbai. Jazz nights like the one advertised here were a common attraction at the hotel in the 1960s.
On Mahatma Gandhi's birth centenary, Tata Steel released an ad to commemorate his visits to the plant in Jamshedpur in 1925 and 1934