Voltas
to launch sub-Rs.10,000 ACs
Economic
Times - March 8, 2004
Voltas
has introduced India’s first AC in the sub-Rs.10,000
price range for small rooms. The diversified company
will be selling its 0.6 tonne AC meant for prayer
or study rooms and other small spaced environments
at a retail price of Rs.9990. It is the first
time that a less than 0.75 tonne model has been
launched in India. Voltas is targeting a Rs.750-crore
turnover in the next two years, up 100% from its
current level, banking on demand growth from residential
and telecom sectors. K J Jawa, vice president
(cooling appliances) of Voltas said, "We
are expecting to sell almost 25% of our 2 lakh
units sales this year through the small tonnage
products under Vertis brand." These products
have been introduced in 0.6 and 0.8 tonne categories,
which will be procured from countries like Malaysia,
Taiwan and China.
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