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Voltas to launch sub-Rs.10,000 ACs
Economic Times - March 8, 2004

Voltas has introduced India’s first AC in the sub-Rs.10,000 price range for small rooms. The diversified company will be selling its 0.6 tonne AC meant for prayer or study rooms and other small spaced environments at a retail price of Rs.9990. It is the first time that a less than 0.75 tonne model has been launched in India. Voltas is targeting a Rs.750-crore turnover in the next two years, up 100% from its current level, banking on demand growth from residential and telecom sectors. K J Jawa, vice president (cooling appliances) of Voltas said, "We are expecting to sell almost 25% of our 2 lakh units sales this year through the small tonnage products under Vertis brand." These products have been introduced in 0.6 and 0.8 tonne categories, which will be procured from countries like Malaysia, Taiwan and China.


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