Kolkata: Voltas Ltd, the Tata group-managed air conditioner and refrigerator maker, is implementing a three-pronged strategy to capture the number one slot in the retail segment of the airconditioner (AC) market. The strategy hinges on introduction of new products at regular interval, brand building and establishment of a widespread servicing network. In line with the strategy, the Tata company has began introducing new products in the retail segment, the fastest growing division. The last introduction was Vertis, which was launched in Kolkata on Saturday. The rationale behind the move was that Voltas – the largest player in the air conditioner industry with a 29 per cent market share – was still lagging behind the Japanese and Korean players in the 
Rs 400 crore retail market.