Tata Starbucks launches first flagship store in Mumbai
10 April 2013
Tata Starbucks launched its first flagship store in Mumbai in October 2012. The launch event was marked by a 3D architectural projection on Elphinstone House in Fort. The launch event highlighted the deep heritage, combined strengths and shared values of two iconic brands, Tata and Starbucks, while celebrating the rich local culture.
Tata Starbucks is a 50:50 joint venture between Starbucks Coffee Company and Tata Global Beverages. Tata Global Beverages is an integrated beverage business that has set out on a journey to become a global leader in branded 'good for you' beverages through innovation, strategic acquisition and organic growth.
Beverages fortified A unique cap-dosing technology developed by Tata Global Beverages allows consumers to easily add nutritious supplements to bottled beverages without losing the potency of the formulation
A new brew comes of age Staying true to the Tata tradition that led to its creation, the Kanan Devan Hills Plantation Company has emerged from adversity to find its place in the tea garden sun
A renewal in tea country With a heritage steeped in history, Assam’s tea plantations are evolving new business models, complete with employee ownership, technological innovations and organic cultivation
Tranquil trails Tata Coffee’s Plantation Trails is a unique holiday proposition, combining the grace and grandeur of a bygone era with contemporary comforts and warm service. History and heritage blend gently here with the fragrance of fresh coffee and the cool mountain air to give visitors an unforgettable experience