Westside, the Tata lifestyle store has signed up with Lords hero, Yuvraj Singh as their brand ambassador. Through this three-year advertising contract, Yuvraj Singh will promote Westside stores across Bangalore, Chennai, Hyderabad, Kolkata, Mumbai, Pune and Delhi.

"Yuvraj epitomises the Westside name in every aspect, he is stylish and trendy," says Himanshu Chakrawarti, general manager, marketing, Westside. He also adds, "Yuvraj personifies all the qualities that a modern successful India needs – indomitable spirit, abundance of talent, great energy and uncontrollable enthusiasm".

One of the most sought-after cricketers after the Natwest series, Yuvraj has brought cheer to millions of Indians everytime he has stepped onto the pitch.

Yuvraj will be part of the extensive advertising campaign for the coming season promoting the Westside brand of merchandise and the stores spread across the country. For the next three years (and probably even more) Yuvraj and Westside will go hand-in-hand in promoting new styles and trends.

High-quality, latest in-style products, international shopping experience and value-for-money pricing, that's what you get at Westside. In a crowded market, Westside is one-of-a-kind with its own brand of merchandise, which is both trendy and individualistic. Everything at Westside is exclusively designed for Westside.