The place… TDI Westside Mall… the mood… electrifying… the fashion… sizzling hot… the models on the ramp… Fleur Xavier, Simran Sachdeva, Parul Chowdary, Meher Bhasin, Sachin Arora, Pradeep Khasb, Vijay Balara...

And the style… Westside.

Westside, the lifestyle store of the Tatas in Delhi that opened with a bang, showcased its hot and happening collection for the season amidst the city’s glitterati at the Westside Mall in New Delhi on Wednesday, August 13, 2002 to mark the launch of the lifestyle store. Renowned choreographer Nandini and the FTV team choreographed the fashion show. And French DJ, Charles Neuz who plays at most of Mumbai's ‘happening’ places like Indigo, Olive and Athena was specially flown in to rock the crowd.

The launch party took off with champagne in hand and euphoric Delhiites turned to the mesmerising bevy of beauties on the ramp that flaunted the latest styles of Westside’s Autumn/Winter collection 2002 as emcee Mansi Scott kept the crowd cheering. The party was captured on the FTV camera and will be aired on FTV soon.

Models sashayed down the ramp in Westside’s club wear animal print theme sizzling outfits and next came the work wear range for women on the move. The casual / denim wear looked irresistible in  the latest light breathable fabrics, smart capris and light denims. The ethnic wear saw salwar kameezes in black, awesome and absolutely trendy this season. The designer wear sequence saw creations straight from the Lakme India Fashion Week by well-known designers like Wendell Rodricks, Anshu Arora Sen, Jatin Kochhar and Shantanu and Nikhil in chic cuts in contemporary styles. All these will be available at the store at affordable prices. The last but not the least was Westside’s Black & Red Club Wear, a must-have to flaunt at any happening party.

The models have stepped down the Westside ramp, but the excitement of shopping for Westside style that has just entered the city continues…

Company Information
Westside, the lifestyle store from the house of Tatas is both trendy and individualistic, providing not just value for money but also a great shopping experience, available 365 days a year. Westside, which is already a part of the city’s landscape in Mumbai, Hyderabad, Pune, Chennai, Bangalore and Kolkata, is now also available at Delhi.

Westside’s elegant interior, the prime location, exclusive parking and courteous store staff, the hallmark of Westside, are set for the ultimate shopping experience. Westside has ushered in the concept of brand retail outlets in India, creating a sophisticated infrastructure with in-house designers producing the exclusive Westside range. The Tata stamp of quality on the products comes after stringent quality control and the pricing respects the extremely price-sensitive nature of the India consumer.

Westside stores stock men’s wear, women’s wear, lingerie, kid’s wear, household accessories, cosmetics, perfumes and other fashion accessories. Each of Westside’s departments offers a complete range.

For women, there are western casual, western formals and very classy ethnic wear with a look unique to Westside. In western wear, again the range spans basic lines to very trendy casual wear. Unlike a lot of stores, the range at Westside caters to a wide age group and takes into account differing tastes and requirements. Also in its endeavour to cater to the demanding tastes of the chic and fashionably inclined who need constant pampering, Westside has included a range of designer garments by Monisha Bajaj, Anita Dongre, Wendell Rodricks, Mona Pali, Krishna Mehta and will continue launching new designer labels.

The ladies section includes a pleasing mix of western wear, salwar kameez and sarees to formal and very chic Indian wear, uniquely Westside in style. There is also an exclusive collection of lingerie and nightwear. The men's wear section caters to all, from formal to casual to sporty, with designs coming in an equally accommodative price range, from value for money to the premium segment. Westside believes in exclusive treatment not only for men and women but also children, their most special customers. The kid's wear section is bound to be a parent's ultimate choice with garments for a newborn to those for a pre-teenager.

The household section is one of the most contemporary with every item exclusively selected to cater to Westside’s exacting standards. The merchandise is well co-ordinated and customers can mix and match and put together a range to suit their own style. From co-ordinated towels and bathroom sets to bed linen; from crockery down to bric-a-brac for the household, the consumer's options are enhanced by the wonderful array in the gift section for all prices and occasions.

The accessories section includes handbags, jewellery, scarves, hair accessories, cosmetics, perfumes, watches, sunglasses and a whole lot more. Whatever the product, Westside designers understand the range of their customer's fascination, their favourites and foibles, as their designs span from the very basic to the stylised and very trendy urban wear, while also keeping in mind the entire age range of Westside aficionados, each with their special needs.