Westside, the Tata lifestyle store, has signed up ravishing Revlon girl Fleur Xavier for an exclusive one-year advertising contract to promote its stores in Bangalore, Chennai, Hyderabad, Kolkata, Mumbai, Pune and Delhi.

"Fleur Xavier is undoubtedly one of India's top models," said Himanshu Chakrawarti, general manager (marketing), Westside. "She epitomises the essence of elegance and grace, significant attributes in a modern woman. She is also extremely fashionable and elegant, qualities that are synonymous with Westside."

The current Westside campaign, shot at a picturesque location by ace lensman Rafique Sayeed, will be breaking in the media in a big way this summer.

High-quality and the latest in-style products, an international shopping experience, and value-for-money pricing — that's what you get at Westside. In a crowded market, Westside is one of a kind, with its own brand of merchandise that's both trendy and individualistic. Everything at Westside is exclusively designed for Westside.