Westside launches 'Fashionology'
Daily News & Analysis — September 14, 2006

Westside has launched a new ad campaign titled 'fashionology'. The campaign is designed to provide the buyer with not just clothing, but also guides and aid on dressing smart, styling and accessorising. The campaign sees on-ground activities and promotions designed to interact with the consumer about their style. The outdoor leg of the campaign will be out later this week.