Westside, Pune
In Pune, Westside store has ushered in the spirit of Christmas anew, with its theme of giving and sharing. Step inside, and the air is unmistakable: bonhomie, fun, and festivity, and a feeling of camaraderie. The sights, the sounds, all proclaim the mood of the season. If it is the jingling of the carol singers' melodious tunes in one corner, it is the Master (Mistress here) of Ceremonies picking out a prize-winning child at another, or some lucky child being photographed along with Santa at a third.

There are fun activities on every floor — an adventurous youngster getting his/her face painted in bright hues and designs on one floor, while another looks expectantly into the mirror as she gets her hair braided with colourful ribbons and strings on another. On yet another floor, it's mehndi time, and for those inclined for the ludicrous, an artist is at hand to quickly sketch a caricature.

Inside the store, the shelves abound with X'mas merchandise. Clothes for formal wear, party wear, and casual wear and even for the bold and daring. On offer are candles, holly, wreaths, mistletoe and gifts, glitzy, bright and festive. Outside, a modern-day sleigh-on-wheels (an open van) filled with balloons carries Santa around town, to give away gifts and spread the word about the goodies at the store.

"Our aim is to create excitement, going with the festive season," says Pune store manager Rinku Thakur. And how! Families are coming in droves, shopping for family and friends, enjoying and sharing the happy atmosphere.

There is something for everyone in Westside, as the store has separate sections for men’s wear, women’s wear, kids wear, cosmetics, jewellery, household articles and sundry gifts.

The ample men’s wear section is further divided into formal wear, semi formal wear, casual wear and accessories. A new range which is sure to be a hit in men’s wear has recently been introduced at Westside comprising multi-pocketed Carpenter trousers, suitable for trekking, Roller trousers, Corduroy trousers with flat or pleat front, roll-up shirts and T-shirts. Trousers are priced at Rs 799, shirts at Rs 599 and T-shirts at Rs 499.

The beautiful and colourful women’s wear section comprises western and Indian outfits as well as hair and fashion accessories such as hair bands, clips and leather handbags. The women’s wear, cosmetics and jewellery sections are correctly located on the ground floor and are surely an attraction with their rich and colourful ambience.

Western wear finds a ready market among young girls and women. Prices range between Rs 599 to Rs 799 for formal trousers, Rs 399 to Rs 499 for printed blouses, Rs 299 for semi formal wear and Rs 399 for lycra stretch blouses. In Indian wear, salwar kameez sets are available in the range of Rs 899 to Rs 2099.
In women’s wear, products, which have been recently launched at Westside, are Crop trousers (Rs 499) with back pocket, made of 65 per cent polyester and 35 per cent cotton, and short sleeve blouses.

The store sells Stone River Classic and Westside brands. Under the former, denim products like jeans are available.