Titan launches Heritage Collection
October 12, 2007

In a fitting tribute to the 60th year of Indian independence, Titan launched The Titan Heritage Collection, a unique range of watches inspired by India's rich heritage, in September.

With Indian art and culture becoming increasingly popular internationally, the time was right to offer domestic consumers a range of products that pay tribute to the Indian heritage. The collection is targeted at the new-generation Indian consumer who is aware of global trends and is proud to flaunt his Indian cultural identity.

The collection has nine distinct styles, each with an individual story that beautifully captures an aspect of the inspiration and renders it into beautiful forms.

The design of every watch in the collection emerges from beautiful stories told by the ancient monuments of India. Inspirations from Hindu temple architecture are taken to design the mandala and stambha. The Konark, as the name suggests, is a watch inspired by the imposing chariot wheel of the Sun Temple of Konark.

Besides architectural inspirations, the collection also uses Indian mythology to create unusual watches. The site of the legendary war between the Kauravas and Pandavas inspires the Kurukshetra watch. Ajanta uses the painted narratives of the Jataka tales from Ajanta and Ellora caves.

Lakshmi Vilas Palace depicts the harmony of turrets, domes, arches and columns in palatial splendor. Jantar mantar will tell the time all over again and compliments the ancient system that probed the heavens. And last but not the least, Taj, the most obvious example of the confluence of cultures constructed out of mother of pearl, stands for serenity, romance and passion.