Titan Raga launches Raga Crystals
October 4, 2007

Rani Mukerji unveils a glamorous new collection of crystal studded watches

Titan Industries today announced the launch of Raga Crystals, a dazzling new collection of women’s watches by Titan Raga. Rani Mukerji, the famed Bollywood actor and brand ambassador for Raga, the only exclusive women’s watch brand in the country, unveiled the most sophisticated accessory of the season. The studded Raga Crystals, with its distinctive feminine designs are perfectly suited for party and special occasions.

Speaking at the launch, Harish Bhat, COO - Watches, Titan Industries, said, "Titan Raga is a brand of beautiful, sensuous and feminine watches for the modern Indian woman. The new Raga Crystals watches add a touch of glamour and are perfectly targeted at the upcoming festival season. This collection is a reiteration of Titan Raga’s promise to be an intimate part of the Indian woman’s wardrobe and an expression of her distinct style."

Rani Mukerji, brand ambassador, Titan, said, "Each Raga Crystals watch radiates a special feminine charm. The luminous crystals on the watches are a perfect accompaniment to the bright lights of Dussehra and Diwali."

Each design of Raga Crystals has been crafted meticulously and aptly christened Venus, Fire and Ice, Starry Eyes, Fairy Dust, etc. The contemporary designs of these watches make them the perfect accessory to be worn with both Indian and Western wear. The collection has a total of eight distinct styles in 25 models. Each watch in this collection has been designed by the award winning Titan Design Studio.

Raga Crystals watches are presented in various interesting combinations of dial colours with patterned designs and shimmering crystals. It comes in silver metal, bi metal, yellow metal and even in rose gold looks. Priced between Rs3,495 and Rs6,995, the collection is available at all World of Titan showrooms, multi-brand outlets and large format stores across the country.

The new collection will be supported by a unique and beautiful marketing campaign featuring Mukerji in a new TV commercial and point of sale advertising at the national level throughout the Dussehra and Diwali season.