New World of Titan showroom inaugurated at Ranchi
May 14, 2007

With a focus on expanding its retail reach across the country, Titan Industries today inaugurated its second exclusive World of Titan showroom in the city of Ranchi, the 211th showroom in the country located at Circular Road, Opposite Mahindra Prasad Mahila Vidyalaya, Ranchi. This new World of Titan showroom also has an attached watch care centre, making it the 132nd Titan watch care centre in the country. To mark this momentous occasion, the new store also introduced the all-new Titan Bandhan Collection - a range of dressy, yet contemporary watches in both gold and steel finishes for both men and women.

The World of Titan showrooms chain today comprises 210 exclusive showrooms spread across 109 cities, attracting more than 12 lakh customers every year.

Speaking on the occasion, Harish Bhat, COO, Titan Industries, said, "Titan has always had a strong equity in the Indian watch market and our chain of World of Titan showrooms have been projected to reinforce it. We are confident that the latest addition to our World of Titan chain of showrooms will make us immensely popular."
"Modern retailing is all about providing a shopping experience with a world-class retail ambience and personal interaction with the customer apart from 'functional merchandise' that makes the entire buying experience satisfying for every little occasion. And this is exactly what we are looking at with the opening of this new World of Titan showroom in the city by providing access to innovative and stylish Titan products," added the new showroom franchisee, Mrs Santosh D Fogla, who has been associated with the Titan family since last 15 years.

Like other World of Titan showrooms, this showroom will also offer many innovative value-added services like gift vouchers, special gift packaging and extended maintenance guarantee. Customers to the new showroom can also enroll for the highly popular and rewarding Signet loyalty programme offered exclusively by the World of Titan chain. The new World of Titan showroom features over 1000 watches from the Titan, Sonata, Fastrack, Nebula, Tommy Hilfiger range of watches and also showcases Fastrack Eye Gear.

Titan Industries has been at the forefront and is a trendsetter in the Indian watch industry. Having revolutionised watch design and marketing in India, Titan has also been a pioneer and evangelist of the customer service philosophy. As part of the division's initiatives, Titan has established 131 watch care centres which have been designed to offer customers a superior service experience in an ambience that is on the lines of the World of Titan showrooms.

The Titan customer service division also markets accessories, such as watch bracelets, both in metal and leather. Titan is also the sole marketing agency for Hirsch leather bracelets, the No 1 international leather bracelet manufacturers in the world. Titan also markets watch batteries, marked with Titan branding. Titan actively encourages customers to use original spares in order to ensure quality and satisfaction. Titan service is ISO9001 certified, thereby ensuring that all repair activities follow a strict, systematic process controlled and measured through an ISO audit system. Over the last few years, the network has expanded to 714 service centres, covering more than 344 towns.