Titan wins Reader's Digest Trusted Brand Platinum Award
May 4, 2007

Titan Industries has won the prestigious Reader's Digest Trusted Brand Platinum Award for the watch category. Ambika Soni, honorable minister of tourism & culture presented the award to Ajoy Chawla, business head, Titan, at the mega event organised by Reader's Digest at ITC Grand Maratha, Mumbai on May 4, 2007.

Reader's Digest Trusted Brand awards are given based on the research done by A C Nielsen. Consumers were asked to nominate their most "trusted brand" among various categories and were asked to assign a score for each brand based on six core qualities, namely trustworthiness, credibility of image, quality, value and how well each brand understands consumers' needs. The results of the survey indicate consumer preferences.

Speaking on the occasion, Chawla said: "We see the award conferred as a recognition of our commitment towards setting industry benchmarks of quality and customer satisfaction in all our endeavors. It is a confirmation that our shared vision and a sense of purpose and direction continues to navigate us on the path to ultimate success - and be No 1 in the chosen business. This achievement is certainly a source of inspiration for all of us to further heighten our levels of performance and maintain our growth trajectory. Winning this award twice consecutively is indeed a proud achievement for Titan."

Reader's Digest Trusted Brand awards are given in two categories - Gold and Platinum. The Gold Trusted Brand award goes to brands that score well above their competitors, while the Platinum Trusted Brand award is given for truly outstanding achievement and goes to the brand that has scored at least double that of their nearest competitor.