The 'World of Titan' gets into the big league by opening its 200th store at Hyderabad
January 11, 2007

Hyderabad, December 15, 2006

Titan Industries today achieved a milestone in the retail industry by opening its 200th exclusive 'World of Titan' showroom in Hyderabad, making it the largest watch showroom chain. This eighth exclusive showroom was inaugurated by Bhaskar Bhat, managing director, Titan Industries and popular Telugu film actress Laya.

In true Bollywood fashion the guests had a fantastic experience with the movie theatre theme showcasing the blockbuster opening of the 200th 'World Of Titan' showroom. The innovative launch recreated the magic and excitement of a Bollywood premier with the showroom reflecting the typical multiplex ambience and the excitement of being caught on film by paparazzi! The customers also had an opportunity to meet and interact with their favourite and celebrated actress Laya.

This new showroom with a world-class ambience, promises to provide customers easier access to the most admired and popular brand of watches in India. As part of the exclusive benefits of the 'World of Titan' chain of showrooms, this showroom will also offer many innovative value added services like gift vouchers and special gift packaging. Customers to the new showroom can also enroll for the highly popular and rewarding Signet loyalty programme offered exclusively by the World of Titan chain. In addition this showroom also houses a watch care centre; which has been designed to offer customers a superior service experience in a comfortable ambience.

Titan Industries has been at the forefront of the Indian watch industry since its inception in 1987. The journey for the 'World of Titan', with the primary purpose of bonding with the customer began in 1987, with its first store at Safina Plaza in Bangalore, to this landmark achievement of opening its 200th showroom. With a focus on consolidating its retail leadership across the country, Titan has plans of opening another 15 stores for this financial year. The company aims to provide exclusive retail outlets closer to it consumers and thereby make the watch category more accessible to them. Titan has also been a pioneer and evangelist of the customer service philosophy and the watch care centres are a reflection of the same.

The 'World of Titan' showroom chain today comprises 200 exclusive showrooms spread across 109 cities, attracting more than 12 lakh customers every year. Today, the 'World of Titan' as a channel among Titan Industries watch division contributes about 45 per cent to its turnover.

Speaking at the inauguration, Bhaskar Bhat, Managing Director, Titan Industries, said, "Titan has always had a strong equity in the Indian watch market and our chain of 'World of Titan' showrooms situated within close proximity to our customers, reinforces this. This store and the innovative shopping experiences it provides sets a new benchmark in the personalised retail space."

"Modern retailing is all about providing a shopping experience with a world-class retail ambience and personal interaction with the customer apart from 'functional merchandise' that makes the entire buying experience satisfying for every little occasion. And this is exactly what we are aiming to do with the opening of this new 'World of Titan' showroom in the city, by providing access to innovative and stylish Titan products", added the new showroom franchisee Raja Jain, who has been associated with Titan since 1990.

Located at the City Centre Mall in Banjara Hills, Hyderabad, this new World of Titan showroom features over 1000 watches from Titan, Sonata, Fastrack, Nebula, Tommy Hilfiger range of watches and also showcases Fastrack Eye Gear.

Titan Customer Service division also markets accessories, such as watch bracelets, both in metal and leather. Titan is also the sole marketing agency for Hirsch leather bracelets, who are the No1 international leather bracelet manufacturers in the world. Titan also markets watch batteries, marked with Titan branding. Titan actively encourages customers to use original spares in order to ensure quality and satisfaction. Titan service is ISO 9001 certified, thereby ensuring that all repair activities follow a strict, systematic process, which is controlled and measured through an ISO audit system.