Titan opens up office in Hong Kong
October 16, 2006

Titan Industries achieved one more milestone in its voyage towards globalisation by opening its own office in Hong Kong. In this context, the understanding of globalisation would imply that each of the company's supply chain hubs will be located in that part of the globe where it can deliver the best results. Titan's Hong Kong office clearly meets this objective as Hong Kong is a well-established centre for global sourcing by many international brands. The role of the sourcing office would be to ensure that the finest in watches, watch components and designs are sourced for Indian consumers, from countries as diverse as Japan, Korea and China. The office would also play a key role in expanding the current supplier base to meet growing demand. At the same time, it would also help significantly reduce new-product development cycle time translating to a faster time-to-market.

The Hong Kong office will also enable Titan to offer its customers the latest in international fashion trends since this part of the world provides watches and watch components to most reputed global watch brands. As is well known, Hong Kong hosts one of the largest International watch fairs every year. All this and more will provide a great opportunity for Titan's design studio to augment its design strengths by inviting international designers into their portfolio. Indian consumers can now look forward to even more exciting product offerings from Titan, which is already the dominant market leader in the watches category in the country.

Speaking at the inauguration, Bhaskar Bhat, managing director, Titan Industries said, "The evolution of consumer choices in the fashion space is fast approaching the speed of light. Our Hong Kong office will help align Titan deliverables to customers' expectations."

Heading the sourcing office at Hong Kong will be C Chandrashekar who has been deputed from the company in India.