Titan Raga introduces nature-inspired ‘Desire Collection’ watches
October 5, 2006

Titan Raga — the only exclusive women's watch brand — has launched the 'Desire Collection' of watches that add a touch of equisite feminity to the festive wardrobe this season.

The range of highly distinctive and alluring feminine designs are inspired by the four elements of nature — Earth, Fire, Air and Water — that find a stunning manifestation in the Desire Collection. Each watch carries evocative names based on its inspiration, such as Dewdrop, Flame, Horizon, Starlight and Breeze. Priced between Rs 2000 to Rs 5000, this new collection comprises 13 distinct styles across 30 models in gold, steel and bi-metal finishes. Available as bracelets and kadas with textured or patterned and mother of pearl dials, these delicate yet contemporary forms have been created specially for a woman’s wrist. These original and aesthetic designs are the creation of young, talented designers from the Titan Design Studio.

Harish Bhat, chief operating officer, Titan, said, “The new Desire Collection from Titan Raga truly captures the brand values of beauty, femininity and sensuality. This collection is a reiteration of Titan Raga’s promise to be an intimate part of the Indian woman’s wardrobe and an expression of her distinct style. The inspiration for this collection is nature and is echoed in the tagline — surrender to nature.”

The Desire Collection from Titan Raga will be available at all World of Titan showrooms and multi-brand outlets across the country. The new collection will be supported by a high-blitz marketing campaign comprising outdoor, print and point-of-sale advertising.