Titan Industries launches Xylys
July 10, 2006

Staying ahead of the innovation curve once again Titan Industries today announced the launch of its premium watch brand Xylys in Chandigarh. Infused with style, attitude and power, Xylys is the latest entrant to the premium watch segment in India, which is presently dominated by well-known European brands.

The premium watch market, which is estimated to be growing at a pace of over 20 per cent annually, is expected to witness phenomenal growth in future. Through Xylys, Titan unveils its brand offering that will redefine the entire premium watch segment.

At the launch of Xylys in Chandigarh, Bhaskar Bhat, managing director, Titan Industries, said, "This launch is one of the most significant for the company as Xylys addresses the discerning globalised customer. We have placed this brand at the uppermost end of the market. We are confident that Xylys will change the dynamics of the premium watch market in India. A whole new set of customers will aspire to buy premium watches, thereby growing this segment".

Xylys has been created in collaboration with renowned Swiss designer Laurent Rufenacht and Titan’s very own design advisor Michael Foley. It is manufactured in a state-of-the-art factory in Switzerland, which has a heritage of 80 years in the art of watch making. Xylys is an eloquent interpretation of Swiss watch making with all its intricate trappings of exquisite craftsmanship and impeccable detailing. All Xylys watches are created with a fine sense of design, painstakingly made from carefully selected materials and crafted with a passion for detail. Every aspect of a Xylys watch — from its movements to the refined watch face and hands, and the bold yet elegant case — contribute to the uniqueness of the Xylys timepiece.

"Xylys is created for the new generation achievers who go beyond the obvious. Xylys reflects their values, attitudes and unique personal identities", adds Harish Bhat, COO — watches, Titan Industries, while explaining the strategy behind the premium brand.

The brand is targeted at men and women, who are today’s people; supremely confident and conscious of the image they project. These individuals are actively seeking new experiences with the unconventional. Xylys, with its unique positioning of the Power of X, underlines the power of one’s attitude. This attitude stems from a person’s self-belief, which enables one to achieve success due to a passionate pursuit of one’s dreams.

The three brand ambassadors of Xylys come from varied fields and represent the attitude of the new generation achiever. Actor Rahul Bose, international supermodel Saira Mohan and tennis star Carlos Moya reflect the attitude of living life fearlessly on their own terms with a passion to pursue their dreams.

Priced between Rs 10,000 and Rs 33,000, the Xylys range of watches comes in three collections — Contemporary, Classic and Sport and offers over 60 distinctive models. Xylys will be available in the World of Titan showroom conveniently located at SCO 194-195, Sector 17/C, Chandigarh. 160017.