Titan "What's Your Style" campaign wins gold Effie
October 25, 2005

It was another feather in the cap for Titan Industries Limited and O&M at the Effie Awards 2005, with O&M bagging the gold for Titan's "What's your Style" campaign in the Consumer Durables category. This award is given for campaigns that work and generate sales and positive perceptions for the brand.

The "What's your Style" campaign won the top honours in the category beating several other nominations that included FCB Ulka's Tata Indigo Marina — "Because we carry your world with us", Contract Advertising's campaign for Asian Paints Tractor Emulsion — "Saheb" and Asian Paints Royale "Birthday Saif", as well as O&M's campaign, Sumo Victor, "What you drive is who you are".

"We are truly honoured with this award. 'What's Your Style' captures the single-minded objective of increasing the style quotient of watches amongst grooming accessories," said Bijou Kurien, COO-Watches, Titan Industries Limited. "Our heartiest congratulations to O&M for having conceptualised and executed such an effective campaign," he added.

The first commercial in the "Whats Your Style" campaign featuring Aamir Khan, shows the Titan brand ambassador choosing from a range of watches, matching each outfit as his bemused secretary looks on. The more recent Titan Gold & Steel TV campaign carries forward the same theme as the star, sans his Mangal Pandey locks, chooses a watch to match his new look.

The Effie 2005, an initiative from the Advertising Club of Bombay saw a record 79 entries from 12 agencies. The winners were chosen after the ads were stringently judged through two rounds. The Effie Awards have a special place in the world of advertising, because these awards resulted from the realization that it is essential to judge an ad on the basis of both its creativity and their market effectiveness. The Effie awards are now part of the India Advertising Festival

About Titan Industries 
Titan Industries Limited, a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation (TIDCO) commenced operations in 1987 under the name Titan Watches Limited. In 1994, Titan Industries diversified into jewellery.

Today Titan is India's leading producer of watches, and is credited with changing the face of the Indian watch industry. It has a domestic market share of 60 per cent, in the organised watch market. Titan Industries reported a turnover of Rs 1134.66 crore for the year ended 2004-05. As a full range producer-marketer, Titan offers the Indian and international customer a very large range of products to suit various tastes and budgets. Its products are recognised for innovation in design, quality and reliability.