Raga launches 'Coordinates'
October 10, 2005

Different looks with one watch

Raga, the exclusive women's watch brand from Titan has introduced 'Raga Coordinates' — a unique collection of watches designed to pamper the contemporary woman's wrist. In line with the innovations from Titan, Raga Coordinates presents a range of additional straps for each watch to create a look that suits a woman's moods through a unique option of matching the watch to her wardrobe. With the same watch one can wear a leather strap to work, a gold strap to parties and gold and steel strap to make a fashion statement.

Raga Coordinates is aimed at adding a fashionable lustre to the women's watch segment — a phenomenally increasing group comprising of 10 million style conscious contemporary women, working and housewives.

The Raga Coordinates collection comprises over 10 styles with an innovative combination kit consisting of changeable bezels besides additional metal, leather or fabric straps, allowing customers to create a distinctly new look every time. Says Mr Bijou Kurien, COO — watches, Titan Industries Ltd, "Raga Co-ordinates with its value proposition 'Different looks. One watch' presents an ideal solution for the varying fashion needs of today's evolved woman."

The collection perfectly complements today's need to 'dress for the occasion' — subtle or dressy, fashion or casual, party wear or daily wear.

Priced between Rs 1,800 to Rs 4,000, the must-have fashion accessory range of Raga Coordinate watches is available at World of Titan showrooms, Time Zones, Lifestyle, Shoppers Stop and other department stores across the country. The range will be extensively supported by a 360 degree Media blitz across TV, Print Direct Mailers, Instore VM and Outdoor.