Celebrate the bond of love this Karwa Chauth with Tanishq jewellery
October 7, 2005

Tanishq, India's leading jewellery brand has announced celebrations on the joyous occasion of Karwa Chauth across Tanishq stores in north and west India. Indulgent husbands will have more options to express their love with pure 22k gold jewellery from Tanishq. Women can make their heart's desire come true on this special occasion with exquisite jewelry designed to bring her luck and good fortune.

Karwa Chauth falls about nine days before Diwali and is the most important ritual observed by Hindu women. Karwa Chauth is a ritual followed by married Hindu women for the welfare, prosperity, well-being, and longevity of their husbands. Married women observe a day long fast that is broken once the moon is sighted. In the evening women dress up in bright festive outfits usually red or pink and adorn themselves with bindis, sindoor, mehendi and jewellery and offer special prayers for the longevity for their husbands. Tanishq offers beautiful jewellery to compliment the bridal beauty and capture the joy of this occasion.

Tanishq jewellery for Karwa Chauth consists of designs that have a timeless allure where tradition and modernity beautifully combine to appeal to a woman's desire. The designs also symbolise and celebrate the promise of eternal togetherness.

"At Tanishq, we always strive to participate in the many events and occasions of our customers, traditional or otherwise, with jewellery that suits the many hues of the Indian woman's personality. This Karwa Chauth, we wish to pay tribute to the Indian woman's commitment and dedication to her life partner with a range of jewellery aptly designed to match the spirit and significance of the occasion," said Rupal Sheth, assistant brand manager, Tanishq.

Tanishq has over the years become an integral part of millions of Indian households and this Karwa Chauth Tanishq will present the devoted women an opportunity to make the occasion memorable with jewellery designs that represent purity and Indian beauty.