Tanishq bags Brand Excellence Award
A befitting culmination to an year of acclamations
December 28, 2004

Tanishq, India's leading jewellery brand, further strengthened its stake as the pioneering jewellery brand in India during the calendar year 2004. Capitalising on its design and retail expertise, Tanishq has sustained its dominant position in the branded jewellery segment while achieving recognition at significant platforms. Culminating this momentous year of accomplishments is the Award for Brand Excellence at the upcoming Fourth Marketing Excellence Awards.

The nomination to the Fourth marketing Excellence Award adds another prestigious recognition to Tanishq's yearlong achievements in 2004. Apart from being adjudged the Most Admired Brand for the third consecutive year at the Images Fashion Awards, Tanishq also won the Images "Retailer of the year" Award under the Fashion category. Tanishq's Aamra collection was also adjudged the "Best Accessory Design" in the 'Jewellery' category at the NID-BusinessWorld Awards — 2004.

On the individual front, three designers from Tanishq Design Studio were chosen by Diamond Trading Company for 'Diamonds: Nature's Miracle' 2004 collection. "Yatra, the journey" designed by Sumit Jain and sponsored by Suresh Brothers was selected in the Diamonds Nature's Miracle International Collection, while "The Odyssey" by Pallavi Dudeja Foley sponsored by Asian Star was chosen for the Diamonds 2004 collection, Vivaha Collection Debashish Mishra's piece, "The Dust Beauty" also got selected in the Diamonds Natures Miracle Indian Collection.

Expressing his delight on Tanishq's performance through the year, Govind Raj, GM, Tanishq said, "Tanishq has pioneered the branded jewellery segment and has earned the trust of its customers for the purity, reliability and design innovation of its products. Our retail experience complements our understanding of the evolving customer preferences enabling us to stir the jewellery market with novel initiatives. The performance and achievements in the year gone by substantiate our pioneering status."

The calendar year also saw Tanishq stimulating the jewellery market in India with various new launches during the year including Aarka - the sun inspired range for which India's leading designer Sabyasachi Mukherjee created an exclusive clothing line Tanishq's year long initiatives encompassing numerous festive promotions, new ranges like the recent platinum launch and latest innovative collections like 'Day Times', 'Light Weight Colours', 'Aamra', festive collections among others have comprehensively stirred the industry all through the year.

Tanishq has made another splash this season with a grand offer for its customers in December 2004 — the Diamonds for Gold offer, where customers can exchange their old gold ornaments for Tanishq diamond jewellery. Diamonds being in vogue this season, this offer comes with a promise of accessibility to every customer who aspires to own diamond jewellery from Tanishq without having to invest further in the already appreciated gold. This nationwide scheme offered across all Tanishq boutiques will be available to customers till December 31, 2004.

Tanishq, India's only national jeweller offers gold and gem-set jewellery (in 22 and 18 carat gold) in over 6000 traditional, western and fusion looks. The jewellery is manufactured in a fully integrated manufacturing plant with state-of-the-art equipment. The Tanishq retail chain currently includes 69 exclusive boutiques in 54 cities, making it India's first and largest jewellery retail store chain.