Tanishq and CRY add a smile to India's tomorrow
Organise nationwide painting competition for children
December 21, 2004

Tanishq, India's leading jewellery brand, as part of its annual project with CRY is organising a national level painting competition for children of Tanishq employees and customers across various Tanishq boutiques and offices. Tanishq has been actively involved in community development through various social initiatives, especially for the underprivileged children. The fourth edition of this annual national level competition will be held at select Tanishq boutiques and offices starting Sunday, December 5, 2004.

With 'Nature' as its theme, the painting competition aims reveal children's expressions and perceptions of nature in the form of art. Participants will express their creativity through various aspects of nature encompassing Daisy — flowers blooming in spring, Aqua —Waterworld, Tribal — the jungle people, Aamra — Mango, the king of fruits and Mystique — Starry nights. The painting competition will be held simultaneously at Tanishq boutiques across the county. The award winning paintings will be featured in the annual Tanishq 2005 calendar and select merchandise. The sale proceeds of this merchandise will go towards child development initiatives of CRY.

Speaking on the initiative, Harish Bhat, COO, Tanishq said, "Tanishq as a socially responsible organisation has undertaken various community development initiatives and our four year old association with CRY is part of this endeavour. Tanishq aims to help any organisation that wishes to make a difference to the society and we believe CRY has made a wonderful contribution to the society with its initiatives towards the care and concern of the underprivileged children. We are honoured to be supported by our employees and customers in making a difference to the lives of these children and making this endeavour a success."

Added Regina Thomas, director (South), CRY says, "We appreciate Tanishq's efforts in partnering CRY's cause for underprivileged children. Through this activity which is by children for children, Tanishq has given them an opportunity to express their creativity."

Since 2001, CRY has printed exclusive desk calendars for Tanishq and each year nearly 15,000 calendars are rolled out as part of this initiative. The calendars are based on selected theme-based paintings created by children for this art competition. Tanishq has also involved its customers in promoting the cause of underprivileged children by initiating the Change for Good Program. The programme, under which customers could choose to round off their bills by any amount and the excess proceeds were donated to CRY, received a heartening response.