Tanishq targets today’s woman of substance
Launches branded platinum range
December 20, 2004

Tanishq, India’s leading jewellery brand unveiled its exclusive range of branded Platinum range today. The Tanishq Platinum range provides today’s woman with an opportunity to express her individuality – a reflection of her distinctive personality.

In addition to the charm of Tanishq’s Platinum range, the select gathering was also treated to a mesmerising performance by Anuradha Pal, the only professional woman’s ‘tabla’ player in the world.

While epitomising today’s emerging woman, Tanishq’s Platinum range also introduces a new concept and image of platinum jewellery in the Indian market. It aims to expose the Indian consumer to a wider variety and range of designs, techniques, textures and versatility in platinum jewellery elevating the concept of jewellery from mere ornaments to reflection of a woman’s elegant style and personality.

Says Ruchira Puri, head – marketing, Tanishq, “The Tanishq Platinum range exudes a feeling of exclusivity, sophistication and class, adorning the person in a graceful and brilliant manner. We believe that the range carries an appeal for today’s woman of substance and would captivate and enthrall our customers with its delicate beauty and individualistic style. This elegant and beautiful collection represents accessories which are understated yet express myriad facets of the unique women we are speaking to.”

With tastes in jewellery undergoing a sea change and unconventional metals and designs being in vogue, platinum jewellery has also gained popularity. Today consumers demand classic pieces, minimalist design, convenient daily wear and a trustworthy backing for their high-value fashion needs. Boosting this trend is the surge of branded jewellery and consequently the emergence of branded platinum jewellery is imminent. Adds Ruchira Puri, “Being a high value item and also a style statement, we felt the need for Tanishq’s branded range of jewellery in this category as it offers trust and exclusivity of design to the consumer.”

Each piece under the Tanishq Platinum collection is a one-of-its-kind design with a unique and contemporary look. Crafted from rare and pure platinum, the designs are intricately embedded with diamonds to impart a distinctive appeal and style. Symbolic of the contemporary woman who pursues her dreams and aspirations ensuring self-enrichment while being a good homemaker, Tanishq Platinum Range represents vintage styling of the most coveted metal today. The range is styled along classic lines combined with elegance and fashion flair to represent daily wear as well as party wear accessories encompassing pendant and earring sets, bangles, chains, rings among other essentials.

Priced at an affordable Rs 5000 onwards, Tanishq Platinum range will be available only in Tanishq Boutiques across the country.