Titan presents human integration of time with space through TIMESCAPES
Institutes Titan BGC Golf Tournament
December 7, 2004

The Titan Timescapes was unveiled by Bijou Kurien, COO — watches, Titan Industries at the Bangalore Golf Club today. To commemorate this occasion, Titan has instituted a Golf Championship, which will be played at the Bangalore Golf Club by over 200 participants from the corporate world. The Titan BGC Golf Tournament is a two-day event to be held annually and the first edition tees-off on December 8, 2004.

Through Timescapes, Titan brings about human integration of time with space and aims to celebrate aesthetics, laud creativity and share the joy of design with society. The project is a series of innovative clock installations, drawing on the natural and manmade features of urban outdoor spaces. Integrating public spaces with the personal concept of time, the goal of the initiative is to seamlessly construct an aesthetic and functional contribution to India's cities without disturbing the environment of the outdoors.

Speaking on the occasion Bijou Kurien COO — watches, Titan Industries expressed, "Titan Timescapes is Titan's way of lauding creativity and enhancing the very concept of time and space. The Titan BGC Golf Tournament is our way of emphasizing the fact that Titan wishes to take this as a serious initiative, which goes beyond simple philanthropy or brand building. Through Timescapes, Titan seeks to affect changes in social perspectives by allowing good design to be an experience for the common man and incongruously become a part of public life. We will also be taking this beyond the garden city to many parts of the country in the months to come"

The clocks assume the form and often the function of their surroundings. The Timescapes clock installed at the Bangalore Golf Club, takes on the form of a tree, harmonizing nature with time - an illustration of the harmony between golf and nature. This innovative and contemporary tree shaped structure houses a clock in one of its branches that have been adorned with transparent leaves in acrylic and polycarbonate explained Abhijit Bansod the designer behind the Titan Timescapes at the BGC.

LED lights placed strategically illuminate the leaves in different colours at night to present a stunning spectacle for the eyes. Astute placement of mood lights on bushes behind further complement the beauty of the structure.

Following the installation of the first Timescapes at Chowdiah Memorial in September, Titan has taken this project further with the second installation at the Bangalore Golf Club. As part of this effort, other unique Timescapes are scheduled to be installed across major metros like Mumbai, Kolkata and Delhi in the months to come.

About Titan Industries
Titan Industries, a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation (TIDCO) commenced operations in 1987 under the name Titan Watches Limited. In 1994, Titan Industries diversified into Jewellery.

Today Titan is India's leading producer of watches, and is credited with changing the face of the Indian watch industry. It has a domestic market share in excess of 50 per cent, in the organised watch market. Titan Industries reported a turnover of Rs 958.52 crore for the year ended 2003-04. As a full range producer-marketer, Titan offers the Indian and International customer a very large range of products to suit various tastes and budgets. Its products are recognized for innovation in design, quality and reliability.