Tanishq, India's leading jeweller, has announced an exciting new initiative aimed at adding a little more dazzle to the rising gold prices. Tanishq's new 'Diamonds-for-Gold' offer presents a unique opportunity for jewellery lovers to exchange their old yellow metal ornaments for exquisite diamond-studded Tanishq jewellery. This unique offer gets the customer 10 per cent more diamonds than their exchange value of gold.

The Indian market is laden with gold jewellery of varying karatage, which has seen huge appreciation in value terms in recent times. While potential jewellery buyers have postponed their planned purchases in anticipation of gold prices coming down, they are still to realise the value of their existing gold jewellery. The scheme provides customers with an opportunity to realise the high value of their gold jewellery and exchange the same for something as valuable and precious as Tanishq diamond jewellery. 

Announcing the offer, Mr Govind Raj, GM, Tanishq said, 'Keeping in mind the considerable rise in gold prices and the gaining popularity of diamonds, we have introduced the 'Diamonds-forGold' offer where you get more diamonds for your gold. Diamonds being in vogue this season, the offer comes with a promise of accessibility to every customer who aspires to own diamond jewellery from Tanishq without having to invest further in the already appreciated gold." 

Adds Mr Sanjeev Agarwal of WGC, "Gold prices have shot up in recent times and gold prices are expected to remain firm in the near future." Therefore, this is an ideal time for customers to encash their old gold at great prices and take home fashionable diamond jewelry from Tanishq.  

Under the scheme, customers can bring in their gold jewellery and exchange it for beautiful Tanishq jewellery studded with best quality diamonds for a 10 per cent greater value than their gold, at all 69 Tanishq boutiques across India till December 31, 2004.

About Tanishq:
Tanishq, India's only national jeweller, offers gold and gem-set jewellery (in 22 and 18 carat gold) in over 6,000 traditional, western and fusion looks. The jewellery is manufactured in a fully integrated manufacturing plant with state-of-the-art equipment. The Tanishq retail chain currently includes 69 exclusive boutiques in 53 cities, making it India's first and largest jewellery retail store chain.