Reinforcing its technology leadership in the Horological industry, Titan Industries Limited today announced the launch of the latest innovation to hit the Indian watch market. Titan’s latest offering, takes sophistication to a higher level with the introduction of ‘FLIP’, India’s first dual face watch with dual functionality and styling. FLIP, once again underscores the excellent collaborative work undertaken between Titan’s Design Studio, the Production Department and the R&D team.

Watches in the FLIP collection incorporate two watch movements embedded in a single case. The dual faced watch allows wearers to switch between international time zones and alternative lifestyles – be it formal or casual, with the mere ‘flip’ of the dial. The FLIP creates dramatic appearance changes ranging from a stark minimal style to a very sporty one.

The collection explores innovative constructions allowing for unique ‘flips’. FLIP represents a dramatic fusion of technological and structural innovation. The design ethos derives links to the form and construction of modern day ‘bridges’. As part of this collection, Titan also announced the availability of watches with the Automatic Generating System feature. This provides the customer with the added benefit of using the watch without concerns of depletion of the power source. The collection also features a watch in the ultra-light material -Titanium, creating a bold new-age expression of style and technology.

“FLIP once again reiterates Titan’s technology and R&D capabilities, making us one of the pioneering, global watch brands. With this launch, we bring in a distinctive combination of style and dual functionality, which will definitely appeal to the evolving tastes and preferences of our discerning global customer,” said Mr. Bijou Kurien, COO, Titan Watches.

Priced between Rs. 5495 and Rs. 6500, the unique collection, will be available in 2 cases and 6 variants. The price points of the collection are yet another significant achievement for the product development team since it has been designed keeping in mind the evolving Indian customer. The AGS watches are available in 2 cases and 5 variants priced between Rs 7995 and Rs 8500. 

Celebrated actor Akshaye Khanna, who unveiled the collection expressed, “I think FLIP is the perfect accessory to complement my ever-changing lifestyle; one watch that I could wear on a shoot, a formal evening or to a lounge bar. Its extremely stylish and fashionable.”

Award winning designer and lead designer of the collection, Michael Foley, stated, “The biggest challenge during product development was in devising a series of innovative constructions and transforming each into unique and striking design expressions. Special manufacturing techniques like MIM (Metal Injection Moulding) had to be used to keep the design features true to the original concept.”

The FLIP collection will be supported through a multi-media ad campaign across niche electronic media and select print publications.

About Titan Industries Ltd.
Titan Industries Limited, a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation (TIDCO) commenced operations in 1987 under the name Titan Watches Limited. In 1994, Titan Industries diversified into Jewellery.

Today Titan is India's leading producer of watches, and is credited with changing the face of the Indian watch industry. It has a domestic market share in excess of 50%. Titan Industries reported a turnover of Rs.958.52 crores for the year ended 2003-04. As a full range producer-marketer, Titan offers the Indian and international customer a very large range of products to suit various tastes and budgets. Its products are recognized for innovation in design, quality and reliability.