Swiss designer Laurent Rufenacht has created the premium range of watches for Titan to give a European touch to the wedding wardrobe. The collection is mainly targeted at men in the age group of 25-45 living in metros and mini metros.

"With the wedding season in full swing, we felt the time was right to launch a collection that represents true international craftsmanship and precision in every aspect of design, finish, feel and quality. We are confident that this collection will be extremely successful this season," Suparna Mitra, head marketing, Titan, said.

The all-metal Laurent Collection explores the flavor of European design in its dials and straps and sports scratch resistant sapphire glass crystal.

The Laurent Collection will be supported by a 360 degrees marketing campaign. A new television commercial featuring Aamir Khan has also been launched to promote this collection.

Priced between Rs 6,500 and Rs 8,500, the Laurent Collection is present in yellow metal, bimetal, steel and black metal finishes. This collection is available at all World of Titan showrooms, Time Zones and multi brand outlets across the country.