Titan
to launch watches in Pak, jewellery in US
The
Hindu Business Line — November 19, 2007
Titan Industries, the Tata group company that produces
watches, jewellery and prescription eyewear, intends
to take its products to Pakistan, the company's Managing
Director, Mr Bhaskar Bhat, told journalists on Friday.
Also, in a few months, it will start selling watches
in Thailand. Indonesia is a market that Titan would
like to go next, Mr Bhat said.
Mr Bhat believes that Titan watches are already popular
in Pakistan. Pakistanis buy them from Dubai. As many
Indian TV channels could be viewed from Pakistan, advertisements
could be reached into the country, he said. Indian brand
ambassadors are well recognised in Pakistan. Titan has
appointed the Lakhani group of Pakistan as its distributor.
Titan will also take its Tanishq brand of jewellery
to that country.
US foray
Tanishq is also being launched in the US market, most
probably next April. Mr Bhat said the jewellery would
be retailed, for starters, in New Jersey and Chicago.
Outlets of around 2,000 sq. ft each are being created.
The jewellery will be aimed to cater to American tastes,
not necessarily ethnic India.
Mr Bhat said that Titan would this time be very careful
with its overseas product launches.
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