"We will launch breakthrough innovative lifestyle products quarter after quarter as consumers become more aspirational," Titan's Chief Operating Officer (Watches) Harish Bhat said.

He said innovative designs account for more than 40% of the company's total sales. Watch lovers will soon see a new theme inspired from nature in the 'Raga' range, while the 'Fastrack' collection will offer more designs inspired form adventure and technology.

The company has recently launched the Titan Heritage collection, which draws inspiration from the monuments and architecture across India, and Aviator collection with designs of fighter aircraft during World War II.

"Even the Titan Edge, the most sleek watch in the universe, would be available in more new designs," Bhat said.

Titan also plans to strengthen its retail presence across India by opening new company-owned stores and by working in tandem with major retailers. "Currently, we have 222 Titan showrooms across the country. We are aiming to take up this number to 265 by March 2008," he said.

He said new products will help Titan increase its retail sales across large format stores like Lifestyle, Pantaloon and Shopper's Stop where its presence was rapidly growing.

Titan currently has a major manufacturing facility in Hosur, Tamil Nadu, while other units are located at Dehradun, and Roorkee. It has an electronic circuit board plant in Goa.

A joint venture between the Tata group and Tamil Nadu Industrial Development Corporation, Titan clocked a turnover of Rs 2,136 crore in the last fiscal.