Leading watch and jewellery maker, Titan Industries on Wednesday said it will exclusively market and distribute Hugo Boss watches in the country.

In a filing to the Bombay Stock Exchange, the Tata Group company said it would be the sole and exclusive distributor of Hugo Boss, a well-known international brand. The first collection of these watches would be launched in Mumbai.

The Boss Black collection, comprising watches for both men and women, would be marketed in the country from this month onwards with a price range between Rs13,495 and Rs49,995. It would be available in select Titan showrooms and stores like Shoppers Stop and Lifestyle.

The company had earlier entered into an agreement with MGI Luxury Asia Pacific, a subsidiary of Movado group Inc and licensee of the Hugo Boss brand of watches, to market and distribute the product.

Movado Group, Inc designs, manufactures and distributes watches in the high-end segment with respected brand names. Shares of Titan Industries closed at Rs1449.40, marginally down from its previous close at the BSE.