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Tanishq
Daily
News & Analysis — July 20, 2006
* What: A standing
jewel of a store, Tanishq is India's largest jewellery
brand that has now become synonymous with purity and
innovation.
* Location: No. 7 Brabourne Stadium,
Veer Nariman Road, Churchgate, Mumbai 400020. Tel: 22821621/22848801.
* Parking: Limited parking is
available for 'early bird' patrons.
* Timing: 11 am to 8.30 pm. Open
all seven days.
* Staff: The polite and patient
staff seems to be all dressed up for a formal event,
with men suited in spiffy shirts and ties and women
in uniform saris.
* Ambience: Experience over interiors
is the mantra of this store that offers privacy, with
exclusive niches and discrete showcases for customers
to appreciate the products in their own leisurely time
and space.
* Price: Throbbing opulence,
even in its pricing, the tags start from Rs 5,000 for
delicate baubles and sky-rocket to a few lakhs for the
more rich wares.
* Sorting: Eclectic in its mix,
the brand provides an awardwinning combination of traditional
and modern jewellery. Ranging from tiny gold and diamond
trinkets, the collections move on to heavyweight 22
karat kundan sets, diamond sets and other gift items.
* Take home: Their most popular
collection is that of diamond jewellery studded with
emeralds and rubies. Representing the colours of royalty,
these delightful items feature contemporary designs
with an old-age charm. Catering to the new age woman,
the sorting ranges from Rs 10,000 to Rs 5,00,000.
* Leave on the rack: Though everything
at this shop deserves to be bought, the smaller gold
and diamond jewellery for Rs 5,000 can be given a pass
for their lack of creative designs and exclusivity.
* Fancy pick: Definitely the
open polki sets for their exquisite craftsmanship and
dazzling stones. Flashing price tags of Rs 35,000 to
Rs 1,50,000, these beauties deserve to be flaunted.
* Verdict: Regal all the way,
with prices suitable for every woman's budget, this
store can easily win every lady's heart without her
even realising it!
* Rating: ****
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