Tanishq targets 50% y-o-y growth
The Financial Express — March 6, 2006

Targeting a 50% year-on-year growth from the current 35%, Tanishq has scaled its marketing efforts while lining up exclusive collections to be launched in first quarter of 2006-07. "After our recent launch of 'Colours of Royalty' collection in diamond, ruby, emerald and sapphire, we will launch an exclusive ruby collection in April 2006 followed by another launch in the next quarter," company head marketer V Govindraj said.

It has earmarked a large investment for media campaigns and promotional event for these collections. As a start, the company this year has designed the crowns for the Miss India beauty pageant 2006. "Earlier we were just sponsors of the Miss India contest but this year we have designed these crowns to promote our jewellery collections on a larger platform," he said.