In a span of 12 years, Titan watches are available in over 2,000 stores across 29 countries in Southeast Asia and the Pacific, the Middle East and Europe and sold over four million watches. "Back home, we are now bringing these international range of watches. They are 60-odd designs that will be available for the Indian consumers", says Bijou Kurien, COO (watches), Titan Industries, which has been rapidly growing in the international market. 

Kurien is actively considering entry into Latin America, China and Russia. "We have started assessing the opportunities there," adds Kurien, who is positioning the watches for the middle segment in competition with Japanese watches. However, Kurien is not looking at venturing into the US market which he feels requires high investments.