Tanishq, a jewellery brand of the Tata group company, Titan Industries, is targeting to double its turnover from Rs389 crore in 2002-03 to Rs800 crore in the next two years. 

The jewellery arm is aiming at expanding its presence in fifty-eight cities over the next two years. In the same period, it is planning to increase the number of its stores to seventy-five. 

Several new products will be launched in the near future as part of an aggressive marketing drive. In the current financial year, revenue from Tanishq sales is expected to touch close to Rs450 crore. 

Tanishq is also coming out with a new advertising campaign for the ensuing festival season. 

Starting next week, the nationwide electronic campaign marks the entry of the brand on television after being promoted solely through the print medium in the past few years. 

“With a network of sixty-two branded stores in forty-eight cities of the country, Tanishq has grown to become a brand with a national footprint. At this point, having come of age, we think television would be the most appropriate medium to ensure that it remains the most desired jewellery brand among Indian women,” Harish Bhat, chief operating officer of Tanisq told Business Standard. 

The new campaign will be aired both on the national and regional channels in English, Hindi and vernacular languages. 

Tanishq has earmarked four to six per cent of its total turnover, expected to be about Rs450 crore this fiscal, for the campaign. 

The campaign will be on air during the festival season as around thirty-five per cent of total jewellery sales take place during this period, for which Tanishq has lined up nearly 2,000 new designs. 

Tanishq offers gold jewellery in 22-carat gold and also studded with diamonds or coloured gems, platinum jewellery and designer silverware. 

Although it is available in Singapore, the Middle East and the US, the present focus of the brand is on the domestic market alone. 

“There is immense potential in the Rs45,000 crore Indian market where we have successfully managed to create a strong brand,” Bhat said. 

“Our two year research covering 5,000 women revealed the highly experiential nature of the brand among our consumers who trust it and value it for its purity and designs,” he said.